Manager - Consumer Insights & Marketing Intelligence (Enterprise)

Overview :

Murphy USA is committed to evolving our capabilities in Consumer Insights and Marketing Intelligence. The

Manager - Consumer Insights & Marketing Intelligence (Enterprise)

will empower teams across the Enterprise through consumer, customer, and shopper insights capturing both Murphy USA and QuickChek brands. They will find opportunities to deliver more value to customers by acting as a strategic partner to the Brands, representing the voice of the consumer and delivering actionable insights. This strategic leader will bring richer and deeper understanding of the fuel and convenience consumer to reinforce customer-centric business strategies. The Manager, Consumer Insights and Marketing Intelligence will leverage (leading, informing, or conducting) both qualitative and quantitative research, as well as leveraging syndicated data sources and customer data.NOTE : This role can be located in either Whitehouse Station, NJ or in El Dorado, AR.Some benefits for this role include : 401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company (Matching vests immediately, ARC after 3 years)Annual STI (Short-Term Incentive / Bonus) based on company and individual performanceHealth, Dental, Vision insuranceCompany-paid Life Insurance, with supplemental insurance options availableResponsibilities : Essential Functions and Responsibilities

include the following. Other duties may be assigned.Supports the development of Consumer Insights and Marketing Intelligence roadmap and the Brands learning agendaLeads research initiatives and analyze data from various sources (surveys, focus groups, sales data) to identify trends and insights, synthesizing to tell a clear story to enable business owners to inform their strategiesProduces reports based on insights and present to internal stakeholdersConducts research to understand consumer preferences, shopping behavior within retail environments, omnichannel experiences, and market dynamicsAnalyze shopper journeys, decision-making processes, and factors influencing purchase decisionsEstablishes and lead measurement tools including a Brand Health TrackerDemonstrates familiarity with methodologies such as Nielsen data analysis and customer survey research designDevelops proficiency in in-house customer analytics tools and third-party insights sources to answer business questionsGuides future-facing initiatives by staying up to date on convenience, fuel, nicotine, food & beverage (QSR) trends, competitive, and market intelligenceAdvocates for Consumer Insights and Marketing Intelligence function by developing strong internal relationships

Qualifications :

5 years of experience in consumer insights role including experience in syndicated data analysis and quantitative and qualitative researchExperience in vendor and project managementStrategic-thinker and problem-solver with strong analytical skills and ability to synthesize data into clear, actionable insights and recommendationsExcellent written and verbal communication skillsMeticulous and highly organized with strong project management capabilitiesAdvanced Excel and PowerPoint skills requiredProactive with a self-starter mentality, strong collaborator and collaborative natureAgility to adapt with shifting priorities and comfortable with ambiguityIdeal : Proficiency in tools like SAS, SQL, or other data processing languagesIdeal : Experience with large data warehousing environments (e.g., Teradata, Oracle)