What are the responsibilities and job description for the MANAGER - MARKETING ACTIVATION (MURPHY USA) position at QuickChek?
Overview :
The Manager, Marketing Activation Murphy USA will provide effective day-to-day leadership and support across Murphy USA marketing planning and execution. The Manager will exercise an omnichannel toolkit to drive Brand objectives : Advertising, Content, Grassroots / Event, Partnership, Signage, Social, and overall Omnichannel Experience. The Manager, Marketing Activation will be responsible for the coordination and execution of cross-functional projects, initiatives, and rollouts. This will be accomplished by applying managing directly and through influence a heavily matrixed set of cross-functional partners, external agencies, vendor community, and sponsorship partners. The Manager will work closely with Marketing and Brand leadership and will have curiosity and understanding of the business and the way Marketing can benefit business goals.
NOTE : This role is based on-site at our Home Office in El Dorado, Arkansas.
Some benefits for this role include :
401(k) dollar-for-dollar matching up to 6%, as well as a 3% Annual Retirement Contribution from the Company (Matching vests immediately, ARC after 3 years)
Annual STI (Short-Term Incentive / Bonus) based on company performance
Health, Dental, Vision insurance
Company-paid Life Insurance, with supplemental insurance options available
Responsibilities :
Under the leadership of the Director, Marketing Activation, operationalizes annual marketing plan and develop Sales Period-level strategies for the go-to-market
Partners with senior Marketing leadership team, Brand & Category Marketing peers, Loyalty, Food & Beverage, Center Store Merchandising, and other partners to ensure projects are well orchestrated and executed
Successfully deploys a comprehensive marketing plan annually and by Sales Period involving and / or informing cross-functional partners as necessary
Manages agency of record (AOR) day-to-day, signage agency, and sponsorship partners, developing clear process, and communication
Leads content marketing development for Enterprise including social channels
Effectively packages and communicates results for Marketing Activation leadership
Applies lessons learned on subsequent program iterations and identifies opportunities to improve outcomes and processes, as well as to reduce costs
Advocates for Marketing Activation function across specific brands and cross-Enterprise by developing strong internal relationships
Qualifications :
5 years of experience in Marketing, Business, or related field (Masters preferred)
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