What are the responsibilities and job description for the Senior Manager, Programmatic position at Quigley-Simpson & Heppelwhite?
Summary:
Quigley is seeking a Senior Manager, Programmatic, to lead, build, and execute strategic digital media plans across all programmatic media formats: display, video, and CTV (DOOH and audio nice to have). The Programmatic Senior Manager will focus on driving awareness and acquisition, working directly with clients to drive business goals alongside a team of media champions.
Core Accountabilities:
Day to day, this role includes the following responsibilities:
- Provide programmatic thought leadership and execution strategy across agency lines of business
- Develop data and audience strategies for programmatic media plans
- Develop and oversee the execution of rigorous testing plans
- Maintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best practices implementation of brand safety and third-party measurement/ad-serving pixels
- Handle daily campaign optimizations and oversee regular campaign pacing and budget management
- Assist in the development of client-facing campaign performance reports, including data quality and insight development
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Traffic campaign tags into Demand Side Platforms (DSPs), ad-serving platforms, or other ad-technology environments
- Actively participate in cross-channel/cross-team planning, project management, performance, and service integration
Mastery:
- Able to communicate and present work with confidence and clarity
Academic/Educational Requirements:
- Bachelor’s degree or relevant experience
Required Skills/Experience:
- 3–4 years of direct programmatic platform media buying experience
- Expert, hands-on knowledge of DSP platforms (e.g., Trade Desk, DV360)
- Proficiency in Excel (Pivot Tables, VLOOKUP, etc.)
- A passion for everything digital, with an active interest and understanding of online advertising industry trends
- A strong understanding of optimization levers and testing approaches across media buying platforms
- Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team
- Great analysis skills (including quantitative analysis) and confidence in making information-based decisions
- Adept at leading a team and partnering across various departments
