What are the responsibilities and job description for the Senior Manager, Search & Social position at Quigley-Simpson & Heppelwhite?
Summary:
This role will be responsible for the day-to-day management of paid search and social campaigns for assigned clients, supporting an immediate manager or supervisor. In this role, you will be responsible for the execution of strategy, campaigns, budgets, optimizations, and proactive recommendations.
Core Accountabilities:
- Develop paid search and social strategies that detail campaign objectives, tactics, rationale, strategy, budget allocation, etc.
- Execute paid search and social campaigns across various media channels
- Work closely with the Analytics team and internal stakeholders to develop performance reports
- Lead client calls, instilling trust as a subject-matter expert
- Optimize search and social campaigns week-over-week to meet client goals
- Collaborate with team members across all departments
- Manage relationships with search and social platform reps and other third-party vendors
Academic/Educational Requirements:
- Bachelor’s degree or relevant experience
Required Skills/Experience:
- Minimum 5 years of experience in paid search and social marketing with a focus on e-commerce or app marketing
- Minimum 2 years of experience at a competitive marketing agency focused on e-commerce or app marketing
- In-platform execution experience setting up campaigns and pulling levers in Meta and Google Ads (experience with TikTok, Snapchat, Pinterest, Twitter, LinkedIn, and Reddit is a plus)
- Experience using Google Analytics for reporting
- Excellent written, verbal communication, and presentation skills
- Ability to work efficiently in a fast-paced environment, with a high level of accuracy and attention to detail
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