What are the responsibilities and job description for the Senior Manager, Search & Social position at Quigley-Simpson & Heppelwhite?
Summary:
This role will be responsible for the day-to-day management of paid search campaigns for assigned clients, supporting an immediate manager or supervisor. In this role, you will be responsible for the execution of strategy, campaigns, budgets, optimizations, and proactive recommendations.
Core Accountabilities:
- Develop paid search strategies that detail campaign objectives, tactics, rationale, strategy, budget allocation, etc.
- Execute paid search campaigns across various media channels
- Work closely with the Analytics team and internal stakeholders to develop performance reports
- Lead client calls, instilling trust as a subject-matter expert
- Optimize search campaigns week-over-week to meet client goals
- Collaborate with team members across all departments
- Manage relationships with search platform reps and other third-party vendors
Academic/Educational Requirements:
- Bachelor’s degree or relevant experience
Required Skills/Experience:
- Minimum 5 years of experience in paid search marketing with a focus on e-commerce or app marketing
- Minimum 2 years of experience at a competitive marketing agency focused on e-commerce or app marketing
- In-platform execution experience setting up campaigns and pulling levers in Google Ads and Microsoft Ads
- Experience using Google Analytics for reporting
- Excellent written, verbal communication, and presentation skills
- Ability to work efficiently in a fast-paced environment, with a high level of accuracy and attention to detail
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