What are the responsibilities and job description for the Marketing Automation Manager position at Quilling Card LLC?
Key Responsibilities
- Ideate and propose quarterly content schedules for emails both direct to consumer, to our reps and to our retailers.
- Utilize Asana for collaboration with team and to build out email marketing schedule.
- Write copy for emails that is true to our brand voice with a strong CTA.
- Presents monthly reports on email performance (open rate, click rate, unsubscribe rate, etc).
- Propose marketing strategies to improve email open rates and new subscribers.
- Create segments and list in Hubspot for more targeted email messaging of relevant products.
