Executive Director of Casino Marketing

Description

ESSENTIAL JOB FUNCTIONS:
    Assumes overall direction and responsibilities for the department.
    Directs the development and growth of the player’s club.
    Directs the development of a Tour and Travel program.
    Responsible for special events.
    Maintains and reports quarterly review of regulations and budgetary compliance.
    Coordinates with Resort Sales, Hotel Director, and F&B director to ensure appropriate and timely promotions.
    Conducts regular training of staff with an emphasis on developing Quinault nation members.
    Develops annual budgets.
    Maintains web site and social media program.
    Develops an effective direct mail program.
    Develops promotional activities for QBRC to increase revenue opportunities.
    Create and arrange marketing displays and internal signage.
    Maintains involvement with tribes, the local community, and professional organizations.
    Designs collateral material.
    Conducts a review and analysis of each promotion and special events reporting the impact and effectiveness of the marketing programs (ROI).
    Interview, hire, schedule, develop, train, discipline, council, and evaluate subordinate team members.
    Continuously and incrementally increases the data base and ‘drives the headcount’ with progressive and cost-effective marketing programs.
    Provides an exception model and methodologies for resort and casino guest service standards of excellence.
    Perform all other task as assigned and in support of the enterprise.
SUPERVISORY RESPONSIBILITIES:
    Marketing Team Members & Player Development Team Members.
    To oversee the departmental budget, reports, employees, schedules of the employees and marketing strategies.
    Builds an effective team and leads by example.

Qualifications

Required:
    Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university; MBA preferred
    Must be proficient in Microsoft applications (Excel, Access, Word, Power Point)
    Five years progressively more challenging casino marketing experience in a manager role.
    An emphasis on database marketing and marketing analytics
    Prior experience in overseeing Direct Marketing function
    Ability to understand and analyze Budget & P&L Statements
    Proven managerial and critical thinking skills required
    Must possess excellent employee relations skills
    Good oral and written communication skills, must be fluent and literate in English
    Ability to respond calmly and make rational decisions when required
    Must be able to listen and respond to visual and aural cues
    Must be able to tolerate areas containing secondhand smoke, varying noise and temperature levels, illumination, vibration, crowds, and air quality
    Ability to measure goals and objectives as defined on annual Performance appraisal
    Financial results that meet or exceed budget expectations for revenue generation and cost control.
    Compliance with all regulatory, governmental, and safety requirements
    Effective labor management including efficient scheduling based on guest traffic patterns and overtime within property guidelines
    Ability to develop a team to include completion of all required training and knowledge of all policies and procedures relating to their positions
    Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
LICENSE REQUIREMENTS:
    Washington State Gaming and Tribal Gaming License required. (Class III)
    Valid Drivers License (required travel at times)

Salary : $5,102 - $6,381