What are the responsibilities and job description for the (CLV) Customer Lifetime Value Product Commercialization Lead position at QVC?
Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings products, compelling content, and unforgettable moments to millions of shoppers worldwide through social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
The Opportunity
- Every screen is a doorway to discovery, community, and delight. And every role on this team helps shape what's next. We're building something new—not just in what we do, but in how we do it. This team connects strategy, content, and commerce. We exist to lead the industry in making content shoppable, relevant, and inspiring. We're aiming high. The road won't always be smooth, but it'll absolutely be worth it.
- This is not a traditional role. It's a bridge between today's ambition and tomorrow's standard. You'll work across Product, Insights, Programming, Marketing, Brand, and more—with full executive support and the freedom to lead bold change. Let's shape what's next.
- The Customer Lifetime Value (CLV) Optimization Lead is a strategic role focused on driving long-term customer growth, engagement, and profitability. You'll lead the development of data-driven strategies to enhance retention and customer lifetime value, while serving as an important partner to product, content, marketing, and e-commerce teams.
- A critical aspect of this role blends product marketing with customer strategy—shaping go-to-market (GTM) plans, optimizing value propositions, and building test-and-learn models that directly influence audience behavior and outcomes. This is an ideal opportunity for someone with experience with the customer, and the ability to bridge data and strategy.
Who We Are
QVC Group combines shopping and entertainment to curate products, experiences, conversations and communities for millions of discerning shoppers. The retailer reaches more than 200 million homes worldwide with 14 television channels, which are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV. The retailer also reaches millions of customers via its QVC and HSN streaming experience, websites, mobile apps, social pages, print catalogs, and in-store destinations.
Your Impact
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Strategic CLV Execution
- Design and implement strategies to maximize customer lifetime value across all stages of the customer journey.
- Collaborate with teams to enhance product experiences, define new monetization strategies, and guide long-term vision through a customer-value lens.
- Provide insights to senior leadership grounded in customer and data.
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Customer Insights & Testing Frameworks
- Develop test-and-learn models to evaluate product and content performance, optimizing around messaging, price sensitivity, feature engagement, and retention.
- Use predictive modeling and segmentation to refine value propositions and implement personalized strategies to high-value customer segments.
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Collaboration & Performance Optimization
- Partner with paid media, growth, and retention teams to ensure high-Return on investment targeting of valuable audiences.
- Collaborate with data science teams to create models that inform long-term retention and customer development.
- Respond to shifts in behavior, market conditions, and platform performance by staying ahead of industry trends.
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Analytics, Measurement and Insights
- Analyze performance across important CLV and product marketing metrics—developing automated reporting.
- Translate business signals into strategic actions, building feedback loops between customers, content, and commerce.
What You Bring
- You have experience executing data-driven strategies that grow customer lifetime value and unlock commercial growth.
- You have a background in product marketing, content strategy, or customer strategy—ideally within digital commerce or consumer-facing industries.
- Deep analytical capability—comfortable with predictive modeling, behavioral analytics, and segmentation.
- Strategic vision with the ability to operationalize insights into customer-facing solutions, GTM strategies, and retention plays.
Superpower Qualifications although not required
- You have 8 years of experience in customer strategy, product marketing, or digital commerce.
- You have experience with lifecycle marketing, GTM strategy, product launches, or CLV-focused roles.
- Background working with data science, predictive analytics, or customer segmentation.
- Bachelor's degree in Marketing, Business, Data Analytics, or related field. MBA preferred.
Remote work is not permitted in NYC at this time.
#Hybrid #LI-KC1
If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!
For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at
workwithus@qvcgrp.com
for assistance.
