What are the responsibilities and job description for the SEO Conversion Strategist position at R+L Global Logistics?
SEO Conversion Strategist is responsible for strategizing, planning and managing the successful implementation and optimization of monetizing our web traffic in our collection of lead and sales generating websites. Additionally, this position will be responsible for auditing and analyzing the performance of content and conversion methods in attracting visitors and qualifying them as potential conversion opportunities across our websites and services. The ideal candidate will be analytical, adaptable, motivated and performance-driven. This individual will work with a team of content, ecommerce and development specialists to implement approved strategies.
SEO Conversion Strategist responsibilities and essential job functions include, but are not limited to the following:
- Leverage analytics tools to develop documentation and visualizations of implied and engineered funnels
- Understand and document attribution paths for products, services and informational resources on various company owned websites
- Analyze common attribution paths, demographics and other data components to determine high-performing funnels to develop strategic opportunities for growth
- Support and influence business units and team goals for increased traffic and conversions
- Analyze and develop strong calls to action and user interaction for improved conversions
- Seek opportunities based on market trends and conditions in recommending setting and adjusting service and product pricing
- Strategize and recommend new products and services for improved conversions based on key data indicators of visitor actions
- Evaluate and determine successful competitive strategies for opportunities
Qu al ifications, Knowledge, Skills, and Abilities:
- Bachelor’s degree in English, Journalism, Communication or related field or equivalent combination of education and experience.
- 3–5 years relevant experience in Digital Marketing or eCommerce
- Experience working with SEO tools like SEMrush, Wordpress, RankMath, Google Analytics and Google Search Console
- Previous SEM & PPC Experience preferred
- Excellent copywriting and editing skills; strong verbal communicator and presenter
- Experience using Google Drive and Docs
- Ability to produce short-form ad copy and long-form SEO content
- Self-directed and collaborative – ability to work autonomously and as a member of a team as necessary
- Strong organizational skills with ability to work effectively with changing priorities and processes
- Previous experience working in supply chain or transportation industry a plus
- Strong communication skills, both written and oral, and inter-personal skills, with the ability to clearly and effectively communicate with people in all levels of the organization
- Ability to read, write, and speak English fluently
- Ability to work under pressure and meet deadlines, while maintaining a positive attitude and providing unmatched customer service
We empower business worldwide to ship smarter.
R L Global Logistics strives to provide the best freight solutions and logistics services to our customers. We offer the highest quality domestic and international transportation services including Full Truckload (FTL), Intermodal/Rail, Expedited/Domestic Priority, Service to and from Mexico and Canada, Trade Show Logistics, Supply Chain Management, High Value/High Risk Cargo, Warehousing and Fulfillment, Value Added, Customs Brokerage and more.
We focus on customer requirements in order to meet the challenges of today’s business demands. Our ability to create solutions through a wide range of transportation outlets allows R L Global Logistics to be the complete global transportation solution.
BENEFITS
R L Global Logistics offers a comprehensive benefits package including Medical, Dental, Vision, Life & Disability Insurance, 401(k) Retirement Plan, PTO, Sick Time, Paid Holidays and Exclusive Employee vacation properties
R L Global Logistics will provide equal employment opportunities to all applicants without regard to an applicant’s race, color, religion, sex, sexual orientation, gender, gender identity or expression, genetic information, national origin, age, veteran status, disability, or any other status protected by federal or state law. R L Global Logistics will provide reasonable accommodations to allow an applicant to participate in the hiring process (e.g., accommodations for an assessment or job interview) if so requested. When completing this application, you may exclude information that would disclose or otherwise reference your race, religion, age, sex, genetic, veteran status, disability or any other status protected by federal or state law .
R L Global Logistics will provide equal employment opportunities to all applicants without regard to an applicant’s race, color, religion, sex, sexual orientation, gender, gender identity or expression, genetic information, national origin, age, veteran status, disability, or any other status protected by federal or state law. R L Global Logistics will provide reasonable accommodations to allow an applicant to participate in the hiring process (e.g., accommodations for an assessment or job interview) if so requested. When completing this application, you may exclude information that would disclose or otherwise reference your race, religion, age, sex, genetic, veteran status, disability or any other status protected by federal or state law .
