Senior UX Designer & AI Specialist

Job Summary : The Senior UX Designer & AI Specialist is a key member of a cross-functional digital experience team , leading usability studies, accessibility analyses, AI-driven UX research, and Generative AI (GenAI) content optimization to enhance digital product experiences. This role is responsible for testing, analyzing, and refining user experiences across global digital platforms, ensuring they are useful, usable, accessible, and engaging for diverse audiences.The ideal candidate is a strategic thinker, a hands-on researcher, and an advocate for inclusive, AI-powered, human-centered design, with a strong background in Figma, design tokens, and scalable design systems. Experience in the hospitality, travel, or entertainment industries is highly preferred.Major Responsibilities : Usability Testing, AI-Powered UX & Accessibility Analyses

• Conduct usability testing to refine digital experiences, identify design issues, uncover opportunities for improvement, and analyze user behavior and preferences.
• Integrate Generative AI (GenAI) capabilities into usability testing, leveraging AI-driven content, interactive prototypes, and automated accessibility reviews.
• Collect and analyze UX / UI performance metrics (KPIs) to drive data-informed design recommendations .
• Develop detailed study plans that outline goals, hypotheses, metrics, and methodologies.
• Apply the best research techniques and AI-enhanced testing methodologies to answer UX questions and improve digital interactions.
• Ensure high-quality execution of usability testing processes, incorporating automated AI-driven insights for enhanced efficiency.
• Translate test findings into actionable insights that inform product evolution and optimize GenAI-driven experiences.
• Collaborate with consumer insights, analytics, AI research, product, and technology teams to refine digital solutions based on research, accessibility standards, and AI-powered data insights.
• Plan and conduct usability and accessibility testing, heuristic evaluations, and competitive research, ensuring compliance with WCAG and inclusive design best practices.Leadership & Collaboration
• Lead qualitative and AI-assisted research initiatives, including usability studies, GenAI-powered simulations, and automated user behavior analysis to enhance product strategy, content, and UX / UI decisions.
• Act as a champion for accessibility, user-centered design, and AI-driven content generation, encouraging innovative solutions that drive engagement and conversion.
• Foster cross-functional collaboration with teams across marketing, AI / ML teams, IT, business operations, creative, and product development.
• Build and sustain a high-performing UX / UI design and research team, ensuring best practices in research methodologies, accessibility standards, and AI-driven enhancements.
• Coach team members on user research techniques, AI-enhanced usability testing, generative media, and inclusive design principles.Design Systems, Figma, & Design Tokens
• 5 years of experience with Figma-proficiency in advanced design features, component libraries, auto-layout, variants, and prototyping.
• Deep understanding of design tokens and how they streamline scalable, reusable, and platform-agnostic design systems.
• Ensure consistency in UI patterns, typography, colors, spacing, and interactive elements through well-structured design tokens.
• Collaborate with engineering teams to integrate design tokens into development workflows (e.g., JSON, CSS variables, Flutter widgets).
• Maintain Zeroheight or similar documentation platforms to ensure clear guidelines for design implementation.
• Work closely with Storybook and front-end teams to bridge the gap between design and development.Customer Experience, AI-Driven Content & Optimization
• Develop usability testing strategies that incorporate AI-generated content and media to enhance digital experiences dynamically.
• Conduct research on competitive UX trends, AI-driven design patterns, and user behavior analysis to inform product enhancements and innovation.
• Analyze customer touchpoints across multiple channels and use GenAI models to enhance personalization, localization, and interactive content delivery.
• Leverage Generative AI-powered media (AI-generated visuals, voice, and video content) to enrich customer experiences.
• Provide data-backed insights to leadership for key business decisions, ensuring alignment with digital product performance and user expectations.
• Monitor KPIs, product adoption, accessibility compliance, and AI-powered content effectiveness, ensuring the UX / UI team delivers measurable improvements to digital experiences.
• Ensure research initiatives support business goals, revenue growth, AI-enhanced personalization, and customer retention.Qualifications & Experience : Education :
• Bachelor's degree required. Preferred fields include User Experience, Human-Centered Design, Human Factors, Psychology, UX Research, Interaction Design, AI-Driven UX, or a related discipline.Experience :
• 5 years of experience leading user research, AI-enhanced usability testing, and digital product optimization.
• 5 years of hands-on experience with Figma and design tokens, managing scalable design systems and UI component libraries.
• 2 years of experience as a Senior UX Researcher or Senior Designer working on interactive AI-driven digital experiences.
• Strong understanding of IA, UX, content design, and GenAI content / media automation within technology, innovation, or marketing-focused organizations.
• Experience with accessibility standards (WCAG, Section 508) and assistive technologies preferred.
• Knowledge of AI-driven personalization, GenAI prompt engineering, and AI content / media automation is highly preferred.
• Experience in the hospitality, travel, or entertainment industries is strongly preferred.
• Experience with eCommerce, immersive technologies, digital loyalty programs, and travel / hospitality digital platforms is a plus.
• Portfolio required, showcasing usability research case studies, AI-powered UX / UI research methodologies, and accessibility best practices.Key AI & UX Skills for Success : GenAI Prompt Engineering - Ability to design effective prompts for AI-generated UX content, conversational UI, and dynamic media.AI-Powered UX Personalization - Understanding how machine learning and GenAI models adapt content and UI dynamically.Generative AI Media & Content Optimization - Experience with AI-generated images, videos, and voice synthesis to enhance digital experiences.AI-Enhanced Usability Testing - Using AI-powered analytics, automated insights, and GenAI-based user feedback simulations.Design Tokens & Scalable UI Systems - Ability to manage modular, reusable design frameworks for consistency across platforms.Hospitality, Travel & Entertainment UX - Experience designing for guest experiences, reservations, ticketing, loyalty programs, and real-time personalization.Accessibility & AI Integration - Ensuring inclusive design through AI-powered compliance checks and automated accessibility auditing.