What are the responsibilities and job description for the Senior Product Marketing Manager position at Radiant?
As a Senior Product Marketing Manager, you will play a pivotal role in driving product success and growth by developing and executing marketing strategies. You will responsible for ensuring products are positioned effectively in the market, increasing brand value, and ultimately boosting sales. This role requires a blend of strategic vision, market analysis, and cross-functional leadership.
Key Responsibilities:
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Key Responsibilities:
- Strategy Development:
- Lead the creation of consumer-based marketing strategies to identify target consumers and align product marketing campaigns with the consumer journey
- Conduct competitive analysis, market research, and assess market trends to inform marketing strategies
- Product Positioning and Messaging:
- Define and communicate the product's value proposition, ensuring all marketing materials reflect this messaging
- Develop marketing collateral including sales presentations, product datasheets, website content, case studies, and customer testimonials
- Go-to-Market Planning:
- Plan and execute product launches and ongoing promotional activities, coordinating with sales, product management, and creative teams
- Organize campaign details such as product messaging and channel selection for reaching potential customers
- Cross-Functional Collaboration:
- Work closely with product management to understand product features and translate them into marketing messages
- Collaborate with sales teams to develop sales enablement tools and resources
- Market Research:
- Conduct and analyze market and consumer research to understand customer needs, market dynamics, and competitive landscapes
- Use insights to refine marketing strategies and product positioning
- Leadership and Mentorship:
- Manage and mentor junior marketing personnel, fostering a collaborative environment
- Influence cross-functional teams to ensure alignment with marketing strategies
- Performance Monitoring:
- Track and analyze the effectiveness of marketing initiatives, providing regular reports to management
- Adjust strategies based on performance metrics to optimize market impact
- Innovation and Adaptation:
- Stay abreast of industry trends and technology to keep marketing strategies innovative and effective
- Integrate user feedback into product updates and future marketing plans
- Education: Bachelor’s degree in Marketing, Business, or related field; an MBA or similar advanced degree is preferred
- Experience: Requires 6-10 years in marketing, with at least 3 years in a product marketing managerial role
- Skills:
- Strong analytical skills for understanding market data and trends
- Excellent communication and interpersonal skills for team leadership and cross-departmental coordination
- Creativity in developing compelling marketing campaigns
- Proficiency in using marketing tools (CRM systems, marketing automation, web analytics)
- Organizational skills for managing multiple projects under tight deadlines
- Paid parental leave
- Health savings account
- Paid holidays
- Health insurance
- Unlimited paid time off
- Dental insurance
- Flexible spending account
- Parental leave
- Vision insurance
- Sabbatical
- Flexible schedule
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