What are the responsibilities and job description for the Director / Sr. Director, Public Relations position at rag & bone?
About rag & bone
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals : a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.
We still believe in the same principles we started with : the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process, and collaboration for a more equitable future.
Job SummaryThe Sr. Manager, Public Relations role supports the business in press relations working closely with the creative, digital, and product teams.ResponsibilitiesOversee PR product editorial for rag & bone men’s and women’s collections with national and regional media outletsSupport print and online media outreach on key corporate and fashion-related initiatives to secure features and news itemsWriting all press releases for external brand announcements and internal corporate communicationsAssist in development and execution of seasonal brand plans and high-level media strategiesWork closely with Europe and International teams on any editorial requests and special projectsMaintain strong print and online editorial relationships with key editors, stylists, and influencersOversee sample tracking system for editorial, advertising, and wholesale sample requestsDevelop strong internal relationships - liaise with Design, Sales, Merchandising, and Buying for comprehensive understanding of product and seasonal inspirations / intentManage seasonal lookbook planning, distribution, and editorial strategyManage editor appointments for seasonal presentations and special eventsOversee seasonal press showroom and manage merchandise accordingly in partnership with Sales and Visual Merchandising teamsManage internal distribution of all fashion media placementsManage seasonal press days, including scheduling, creation of materials, booking and hosting editor appointmentsManagement of press agencies in domestic and international markets where applicablAttend key internal meetings and update managers and team accordinglyManage project-specific budgetsRequirements
In-depth and demonstrable understanding of the global fashion industryStrong network and contacts in the fashion industryExcellent presentation skillsAppetite for new brand development opportunitiesExcellent decision-making skillsStrong writing and communications skillsExtremely well-organized and efficient with numbersProactive, can-do attitudeRules we live by
Rules you live byBe a Good Human
- Be original, be authentic. Stand for diversity, equitability & inclusivity.Have No Fear
- Innovate, solve problemsOwn Every Decision
- Work together, get resultsQuality Matters
Not only with product but we see it in our peopleMake S
rag & bone is an EEO / Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and / or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Salary : $170,000 - $185,000
