Brand Manager

RAIN Bottling Company is seeking an experienced and creative Brand Manager to join our team. The ideal candidate must have a strong background in developing and executing marketing plans, with a focus on physical marketing(hard assets), digital marketing and social media. These efforts will come together in a creative and cohesive manner to drive Brand Authority, compliance and consumer engagement.

If you; are highly creative, willing to work your ass off and have experience with related CPG brands this is for you.

This is the first "marketing" hire we have made and will ask a lot of you in this role. You should be highly adaptable, flexible and incredibly self led. This role is expected to be in person, working from our Clarkesville, GA bottling facility- however we are willing to consider a partial hybrid schedule with three days in the office. Furthermore, RAIN will offer relocation assistance for the right individual.

Responsibilities:

• Develop and implement marketing strategies to meet organizational objectives.
• Analyze market trends and customer behavior to develop effective marketing plans.
• Manage the development and execution of marketing campaigns across multiple channels.
• Manage the budget for marketing activities.
• Monitor and analyze the performance of campaigns and adjust accordingly.
• Develop relationships with media outlets and other partners to maximize exposure for the organization.
• Collaborate with other departments to ensure that all marketing efforts are aligned with organizational goals.
• Create and publish content (POS, Social, Website, SEO, etc)

Experience: Must have at least three years in a previous role, and/or a degree in marketing, business or other related field of study.

Goals:

• Create a cohesive brand across all platforms
• Retain emails; market to these customers
• Increase social media presence; convert to customers/sales
• Split RAIN and RAIN Bottling Co (RBC); minimize impact to SEO
• Budget for and create general and curated POS
• Trade Show and Onsite activations kits
• Implement, improve, and develop KPIs to assess performance of:

Website

• Updated assets for product pages
• Updated assets for website
• Develop plan for splitting RAIN/RBC
• Automated response when form is filled out

Amazon

• Update assets for product pages
• Update details/descriptions

Digital

• Publications
• Blogs
• Geo-marketing
• Surveys

Social

• Social Posts
• Social Calendar
• Influencer
• Influencer Store/Venue
• Sweepstakes w/ other brands
• Brand Partnerships

POS

• General POS
• Shippers
• Sponsorship POS

Trade Show/Onsite Activation

• Budget
• Activation Kits
• Branding

Email

• Email retention
• Weekly emails
• Automation sequence
• Dip campaigns and remarketing

Job Type: Full-time

Pay: $55,000.00 - $90,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Experience:

• Marketing: 2 years (Preferred)

Ability to Relocate:

• Clarkesville, GA 30523: Relocate with an employer provided relocation package (Required)

Work Location: Hybrid remote in Clarkesville, GA 30523

Salary : $55,000 - $90,000