What are the responsibilities and job description for the Mgr - E-Commerce & Marketing Partnerships position at Rainbow Media Holdings LLC?
Job Description
AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.
We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC , Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, IFC, Sundance TV and WE tv; and film distribution labels IFC Films and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.
We are currently seeking a Manager - E-Commerce & Marketing Partnerships to join our Consumer Marketing & Media team based in our New York, New York headquarters.
JOB RESPONSIBILITIES
- Explore and craft unique e-commerce partnerships and strategies to further IP/brand awareness and foster fandom engagement
- Manage the day-to-day operations of AMC Networks direct-to-consumer and Amazon e-commerce stores, including TWDU Shop, AMC Shop, and Amazon Storefronts
- Prepare product listings, including imagery and metadata, for uploading and cataloging on DTC and Amazon channels. Maintain the homepages of AMC Networks DTC and Amazon e-commerce stores, updating on a regular basis to highlight new products and campaigns to align with AMC Brand Marketing and revenue priorities
- Oversee and work with various departments and external agencies to execute, track, and measure all product Marketing efforts including social media, on-air, CRM, and paid media
- Coordinate performance marketing with external agency, tracking budgets and monitoring ROAS on a daily basis across sales channels, and developing strategies to ensure maximal returns
- Contribute to all phases of marketing program development and execution to drive consumer product sales on e-commerce stores, calendarize and track campaigns and product launches
- Partner with key stakeholders to develop creative briefs and management of creative art asset creation and approvals for seasonal projects
- Conduct in-depth analysis of AMC Content (TWDU, Interview with the Vampire, Dark Winds and more) to identify consumer interests and trends, providing valuable insights to drive product development and ideation, supporting both internal teams and external partners
- Manage feedback and communication with internal stakeholders and external partners to ensure product concepts, packaging, and marketing materials are aligned with our brands, providing design feedback and brand assurance
- Vet assets, images, key art, etc. with legal for usage guidelines, marketing/PR for release dates, and distribute assets to partners
- Facilitate contracts for signature with internal teams, distribute fully executed contracts, and digitally file contracts and all legal documentation
- Coordinate internal product order requests and fulfillment for internal partners and teams
- Maintain inventory storage closet and work with external storage facility
- Stay abreast of recent industry trends related to franchise, licensing, location-based experiences, and general fandom, identify potential partners and products
- Collaborate with team on other special projects and brand-licensing partnerships
QUALIFICATIONS (Required & Preferred)
- Bachelor’s degree
- 5-7 years of relevant work experience; experience working with Amazon a plus
- Ability to collaborate, take initiative, and juggle several projects in a fast-paced environment
- Excellent written, communication, and organizational skills
- Strong interpersonal skills to interact with all levels within a large corporate setting
- Proficiency with Content Management Systems (WordPress, Shopify, etc.) and Analytics (Google Analytics)
- Good working knowledge of Microsoft Suite (Word, Excel, PowerPoint, Outlook, SharePoint) and familiar with all social media platforms
- Familiarity and ease with photo-editing software (Photoshop)
- A passion and interest in consumer products, franchise/marketing strategy, and entertainment
- Experience with Project Management systems (Airtable, etc.) a plus
The base compensation range for this position is $70,000 to $85,000 commensurate with experience. AMC Networks additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.
The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.
Salary : $70,000 - $85,000