What are the responsibilities and job description for the Sr. Marketing Specialist position at Rakuten Rewards?
Job Description :
Senior Marketing Specialist
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.
Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks. For more information, visit www.rakuten.com.
Job Summary :
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Position Overview : The Senior Marketing Specialist is part of the Engagement / Lifecycle marketing team and will play a crucial role in the execution and maintenance of our existing marketing campaigns. This individual will be responsible for managing retention and churn campaigns, overseeing quarterly payment campaigns, monthly statement communications, and onboarding processes. Additionally, the Senior Marketing Specialist will be tasked with reporting and monitoring lifecycle emails and transactional triggers to ensure optimal performance and continuous improvement.
Key Responsibilities :
- Assist in the execution and delivery of lifecycle and retention campaigns across multiple channels. This will include creating marketing briefs, working with the creative team on creative deliverables, coordinating with the Email and Digital Strategy teams, and leveraging workflow / campaign management tools.
- Analyze customer data to identify at-risk customers and develop targeted strategies to retain them.
- Create and manage automated email campaigns, including onboarding, retention and churn campaigns.
- Monitor and report on lifecycle campaigns and transactional triggers, working closely with marketing analytics to ensure performance is tracked and optimized.
- Optimize campaigns through A / B testing, performance analysis, and iterative improvements.
Qualifications :
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum Requirements :
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $62,856.00 - $107,136.00 annually
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Salary : $62,856 - $107,136
