What are the responsibilities and job description for the Marketing Director position at Ram Jack Systems Distribution and Manufacturing?
Position Overview:
The Marketing Director at Ram Jack serves as the strategic leader responsible for overseeing and advancing the brand's marketing efforts at the corporate level. This role focuses on driving growth for corporate-owned territories, supporting franchisees, and implementing cohesive marketing strategies that align with Ram Jack's business objectives. Collaborating across departments, the Marketing Director manages marketing initiatives, builds relationships, and develops innovative strategies to generate leads, increase revenue, and position Ram Jack as a leader in foundation repair.
Key Responsibilities:
Corporate-Level Marketing Strategy
The Marketing Director role is highly technical, requiring hands-on experience with marketing platforms, tools, and systems:
The Marketing Director reports to the Chief Brand Officer (CBO), leading the Marketing Team and working closely with our Call Center and Franchise Owners.
Benefits:
Ram Jack is an industry leader in foundation repair, leveraging patented technology, high-quality materials, and decades of expertise to provide lasting solutions. With a strong commitment to innovation and customer service, Ram Jack supports franchisees, engineers, and contractors nationwide to deliver the best in foundation solutions.
Ram Jack is an equal opportunity employer.
The Marketing Director at Ram Jack serves as the strategic leader responsible for overseeing and advancing the brand's marketing efforts at the corporate level. This role focuses on driving growth for corporate-owned territories, supporting franchisees, and implementing cohesive marketing strategies that align with Ram Jack's business objectives. Collaborating across departments, the Marketing Director manages marketing initiatives, builds relationships, and develops innovative strategies to generate leads, increase revenue, and position Ram Jack as a leader in foundation repair.
Key Responsibilities:
Corporate-Level Marketing Strategy
- Develop and execute comprehensive strategies to grow Ram Jack's brand visibility, reputation, and market share.
- Establish annual S.M.A.R.T. marketing objectives that align with corporate growth goals.
- Collaborate with departments to align marketing efforts with product innovation, franchise operations, and overall business strategies.
- Build strong relationships with franchise owners through regular check-ins, offering tools, strategies, and guidance to help grow their businesses.
- Manage the corporate website and localized franchise pages to generate high-quality leads while ensuring consistency and performance.
- Drive rapid growth in corporate-owned territories by collaborating with external marketing agencies and optimizing campaigns for ROI.
- Oversee and optimize paid media campaigns across platforms like Google Ads and Meta to maximize lead generation and ROI.
- Develop educational content and resources to position Ram Jack as an authority in foundation repair and engineering solutions.
- Lead initiatives to grow commercial sales and expand into new markets, including seismic underpinning and retrofitting on the West Coast.
- Build relationships with engineers, contractors, and property management companies, creating tailored campaigns and technical resources.
- Oversee the creation of engaging, informative content, including website copy, case studies, educational articles, and event materials.
- Maintain Ram Jack’s distinct brand voice, emphasizing expertise, quality, and trust.
- Plan and execute marketing efforts for events and conferences, ensuring alignment with brand growth goals.
- Support lead generation and relationship-building at industry events with tailored materials and campaigns.
- Analyze and report on the effectiveness of marketing campaigns, lead generation efforts, and franchise support initiatives using analytics tools.
- Adjust strategies based on performance data to meet key performance indicators (KPIs).
The Marketing Director role is highly technical, requiring hands-on experience with marketing platforms, tools, and systems:
- Website Management: Oversee the corporate WordPress site, including franchise-specific pages. Oversee internal Wordpress franchise website. Manage hosting, plugins, security updates, and the integrated Learning Management System (LMS) for franchise training and resources.
- Analytics and Data Management: Use tools like Google Analytics (GA4), Google Search Console, Google BigQuery, WhatConverts, and Google Sheets to track website traffic, audience behavior, lead performance, and ROI. Develop dashboards and data-driven reports for decision-making.
- Advertising Platforms: Manage and analyze performance for paid campaigns on Google Ads and Meta with a focus on lead generation and ROI optimization.
- Email Marketing and Automation: Execute campaigns via platforms like HubSpot or Mailchimp, creating welcome sequences, follow-ups, and engagement campaigns tailored to audience segments.
- SEO and Content Strategy: Conduct keyword research and implement on-page SEO strategies using tools like SEMrush or Ubersuggest. Develop content strategies to drive traffic and generate leads.
- Continuous Learning: Stay updated on WordPress developments, analytics trends, and new marketing tools. Provide training and resources to franchisees to ensure effective use of corporate marketing systems.
- Proven experience in strategic marketing leadership, preferably within a multi-location or franchise-based industry.
- Expertise in digital advertising platforms and lead generation, with strong technical proficiency in website management and analytics tools.
- Excellent relationship-building and communication skills to collaborate with franchisees and cross-functional teams.
- Creative and analytical mindset for developing innovative strategies and measuring their effectiveness.
- Ability to manage multiple priorities, focusing on both corporate growth and franchise support.
- Familiarity with foundation repair, construction, or engineering industries.
- Experience managing marketing for multi-location businesses, franchises, or independently owned operations.
- Knowledge of technical and educational content marketing for professional audiences, including engineers and contractors.
The Marketing Director reports to the Chief Brand Officer (CBO), leading the Marketing Team and working closely with our Call Center and Franchise Owners.
Benefits:
- Medical, Dental and Vision Coverage
- Life Insurance
- Disability Plans
- Paid Time Off
- Paid Holidays
- 401(k) Retirement
Ram Jack is an industry leader in foundation repair, leveraging patented technology, high-quality materials, and decades of expertise to provide lasting solutions. With a strong commitment to innovation and customer service, Ram Jack supports franchisees, engineers, and contractors nationwide to deliver the best in foundation solutions.
Ram Jack is an equal opportunity employer.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Ram Jack.
