Demo

Director of Marketing

RAM Recruiting
Toledo, OH Full Time
POSTED ON 2/14/2025
AVAILABLE BEFORE 5/13/2025

Do you have a passion for senior care and a knack for crafting compelling marketing strategies? Are you a dynamic leader who thrives on driving results and making a difference? Join our team as the Director of Marketing as a pivotal role in transforming the way we enrich the lives of our residents.

Responsibilities :

As the Director of Marketing, you'll be at the forefront of establishing our brand presence and driving growth in our facility. Your strategic insights and leadership will steer our marketing efforts to new heights. Key responsibilities include :

  • Develop and implement a regional marketing strategy that aligns with our brand values and goals, promoting our unique approach to senior living.
  • Lead and mentor a team of talented marketing professionals, fostering a collaborative and high-performing culture.
  • Collaborate closely with each nursing home to ensure alignment of marketing initiatives with the specific needs of their communities.
  • Create innovative campaigns and initiatives that resonate with our target audience, showcasing the enriching experiences we offer.
  • Forge partnerships with local organizations, community influencers, and healthcare providers to expand our reach and impact.
  • Analyze data and market trends to refine strategies, optimize campaigns, and drive continuous improvement.

Requirements :

We're seeking a visionary marketing leader with a strong background in healthcare and a proven track record of driving success. To excel in this role, you should have :

  • Minimum of  4 years' experience in marketing in LTC, with at least 4 years in a leadership role.
  • Deep understanding of senior care industry dynamics and a passion for enhancing the lives of older adults.
  • Demonstrated expertise in developing and executing comprehensive regional marketing strategies.
  • Exceptional leadership skills, with the ability to motivate, guide, and inspire a diverse team.
  • Creative mindset and a history of crafting innovative marketing campaigns.
  • Excellent communication skills to collaborate with internal teams, external partners, and stakeholders.
  • Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
  • Benefits :

  • Competitive salary and performance-based incentives.
  • Comprehensive health, dental, and vision benefits.
  • Retirement savings plan with company match.
  • Generous vacation and personal leave.
  • Ongoing professional development opportunities.
  • Collaborative and inclusive work culture.
  • Chance to make a lasting impact on seniors' lives and their families
  • Join us in shaping the future of senior living! Together, we'll elevate senior living experiences to unprecedented heights.

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