Director of Marketing and Communications

Salary :

56,160.00 - $73,008.00 Annually

Location : Asheboro, NC

Job Type : Full-time

Job Number : 00420

Department : President's Office

Opening Date : 11 / 19 / 2024

General Job Description

The Director of Marketing and Communications oversees the planning, development, execution, and evaluation of the college's marketing, communications, and public relations strategies. This role includes managing the Office of College Marketing to ensure the promotion of RCC 2.0 in heightening our Relevance, focusing on Careers, and deepening our Commitment. This position also plays a crucial role in communicating our Strategic Plan priorities of Access, Connections, Experience, and Success (ACES) to internal and external stakeholders.Duties

• Develop and implement the college's integrated marketing strategies.
• Design and execute a comprehensive public relations program to enhance the college's image and community presence.
• Create and manage informative, engaging, and motivational digital marketing campaigns using different digital platforms including social media, newsletters, and push notifications.
• Oversee and optimize the college's website and ensure its effectiveness and increase online traffic.
• Conduct regular audits for social media and website marketing performance.
• Develop short-term and long-term goals for marketing strategies and regularly evaluate their effectiveness.
• Ensure consistent brand messaging across all college communications and publications, both internal and external, in alignment with the college's mission and vision.
• Provide strategic direction for all marketing, branding, photography, and publication efforts.
• Partner with administrators, departments, and programs to align marketing plans with college priorities for optimal outreach and engagement.
• Lead crisis communications, including public information releases, emergency closings, and unexpected events.
• Draft internal and external communications for the college President and other senior administrators on an as-needed basis.
• Maintain strong relationships with media representatives, ensuring targeted media outreach that supports college initiatives.
• Oversee vendor contracts regarding marketing and communication programs, including negotiating and coordinating Request for Quotes (RFQs) as needed.
• Serve as a liaison between faculty and staff experts and media or community influencers, facilitating connections and promoting subject matter expertise when opportunities arise.
• Develop and administer the marketing budget, optimizing spending for maximum short and long-term impact.
• Lead public information processes related to legislative requirements and external requests.
• Oversee the internal printshop, providing color printing services to departments and groups on campus.
• Consult with the college facilities department on internal and external signage to follow a consistent style across all college locations.
• Supervise employees within the Office of College Marketing.
• Perform other duties as assigned.

Required and Preferred Qualifications

Required :

Preferred :

College Requirements of all Employees

Randolph Community College does not discriminate on the basis of race, color, national origin, religion, sex, age, disability, pregnancy, political affiliation, veteran status, sexual orientation, gender, gender identity or expression, or any other protected class under applicable law. The following positions have been designated to handle inquiries regarding non-discrimination policies : Assistant Director of Student Success or Director of Human Resources | 629 Industrial Park Ave, Asheboro, NC 27205 | (336) 633-0200.

The following benefits are available to full-time employees. A full-time employee is defined as an employee who works 30 or more hours per week for a minimum of nine months of the fiscal year.

Vacation LeaveSick LeavePersonal LeavePersonal Observance DayBereavement LeaveHoliday PayLongevity PayNC State Health PlanAssurant Dental InsuranceSuperior Vision InsuranceHorace Mann AutomobileCompanion Life Insurance - free $10,000 term life policy for FT employeesColonial Products - cancer, accident, short / ong term disability, life insuranceFlexible Spending Accounts (Health and Dependent Care)Employee Assitance Plan (EAP)Retirement

Additional benefit information is included in the Employment Matters section of the Randolph Community College Policy Manual. Please click the link below to access the handbook.

Randolph Community College does not discriminate on the basis of race, color, national origin, religion, sex, age, disability, pregnancy, political affiliation, veteran status, sexual orientation, gender, gender identity or expression, or any other protected class under applicable law. The following positions have been designated to handle inquiries regarding non-discrimination policies : Assistant Director of Student Success or Director of Human Resources | 629 Industrial Park Ave, Asheboro, NC 27205 | (336) 633-0200.

Salary : $56,160 - $73,008