Digital Marketing Analytics Consultant (Adobe Experience Platform ,Adobe Analytics, PowerBI)

job summary:

Act as a thought leader, inspiring teams to adopt and expand data-driven decision-making practices. - Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives. - Collaborate with stakeholders to define measurement plans and develop a strategic roadmap to advance analytics maturity. - Harness data to assess and fine-tune campaign performance and optimize the user experience on websites. - Guide in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes. - Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives. - Oversee and guide a team conducting current-state analyses of analytics capabilities. - Analyze metrics from both IT and business sides to derive actionable insights. - Translate data into compelling recommendations and present them through executive-level storytelling. - Utilize AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO, to optimize marketing efforts. - Collaborate with cross-functional teams, including IT, business, and marketing, to ensure alignment and achieve marketing goals. - Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.

location: Eden Prairie, Minnesota

job type: Contract

salary: $65 - 80 per hour

work hours: 8am to 5pm

education: No Degree Required



responsibilities:

Act as a thought leader, inspiring teams to adopt and expand data-driven decision-making practices. - Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives. - Collaborate with stakeholders to define measurement plans and develop a strategic roadmap to advance analytics maturity. - Harness data to assess and fine-tune campaign performance and optimize the user experience on websites. - Guide in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes. - Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives. - Oversee and guide a team conducting current-state analyses of analytics capabilities. - Analyze metrics from both IT and business sides to derive actionable insights. - Translate data into compelling recommendations and present them through executive-level storytelling. - Utilize AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO, to optimize marketing efforts. - Collaborate with cross-functional teams, including IT, business, and marketing, to ensure alignment and achieve marketing goals. - Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.

qualifications:

8 years of advanced experience conducting comprehensive assessments of analytics capabilities and leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization. - 5 years of hands-on experience working across a variety of MarTech tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms. - 5 years of experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights. - Strong knowledge of AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO. - Proficiency in Power BI. - Excellent analytical skills with the ability to translate data into actionable insights. - Exceptional storytelling and presentation skills, with experience presenting to executive-level stakeholders. - Strong understanding of digital marketing channels and strategies. - Ability to work collaboratively with cross-functional teams. - Excellent communication and interpersonal skills. - Strong project management skills with the ability to manage multiple projects simultaneously. - Experience in the healthcare industry or with Government Programs and M&R acquisition portal marketing. - Familiarity with IT metrics and business metrics analysis. - Consumer acquisition experience marketing.

skills: 8 years of advanced experience conducting comprehensive assessments of analytics capabilities and leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization. - 5 years of hands-on experience working across a variety of MarTech tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms. - 5 years of experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights. - Strong knowledge of AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO. - Proficiency in Power BI. - Excellent analytical skills with the ability to translate data into actionable insights. - Exceptional storytelling and presentation skills, with experience presenting to executive-level stakeholders. - Strong understanding of digital marketing channels and strategies. - Ability to work collaboratively with cross-functional teams. - Excellent communication and interpersonal skills. - Strong project management skills with the ability to manage multiple projects simultaneously. - Experience in the healthcare industry or with Government Programs and M&R acquisition portal marketing. - Familiarity with IT metrics and business metrics analysis. - Consumer acquisition experience marketing.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.


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