Email Marketing Specialist

W2 position to start as soon as possible and go until mid September of 2025

PART TIME HOURS - 24 hours/week

Role and Responsibilities​:

We are looking for a Site and Email Marketing Specialist to drive best-in-class digital marketing execution for brand and client website in the US. This is an exciting opportunity to be part of a highly talented team focused on developing an innovative digital marketing strategy. This role involves executing and delivering ROI on media spend and working closely with cross-functional team members and other partners. The ideal candidate will be a team player looking to build the brand for long term awareness and loyalty, drive strong performance and has a data driven mindset. This position reports to the Manager, Global CRM & Retention.

About the Job:

• Execute and optimize email marketing campaigns in Klaviyo, including campaign builds, automation flows, segmentation, and A/B testing to drive engagement and sales.
• Maintain and update site content in Shopify, ensuring product pages, promotions, and landing pages align with marketing objectives and brand guidelines.
• Monitor email performance metrics (open rates, click-through rates, conversions) and adjust strategies based on data insights.
• Collaborate with creative and brand teams to develop compelling email content and on-site messaging that resonates with the target audience.
• Work with merchants, pricing and promotions teams, business analysts, and engineers to ensure email and site marketing efforts align with overall business goals.
• Identify opportunities to improve email personalization, segmentation, and automation to enhance customer experience and retention.
• Ensure seamless integration between email marketing, site content, and promotions to create a cohesive digital experience.
• Stay up to date on email marketing trends and best practices to drive innovation and efficiency.

A typical day in the life of this role:

• Email Campaign Execution: The day would likely start by reviewing email campaigns set to launch. This includes ensuring the builds in Klaviyo are ready, making sure any automation flows are functioning, checking segmentation, and reviewing A/B tests that need to go out.
• Data Monitoring & Optimization: The person in this role would spend time analyzing email performance data (open rates, CTR, conversions) from recent campaigns and site performance (especially for landing pages, promotions, and product pages).
• Collaborating: Daily collaboration with internal teams, especially creative and brand teams, would be important. They’ll work with them to refine content, messaging, and ensure it aligns with the overall strategy. Expect a lot of teamwork with other departments like creative, broader ecommerce groups, and possibly agencies.
• Site Management: Regular updates and maintenance on the site through Shopify to ensure alignment with current marketing strategies and ongoing campaigns. This could include updating product pages, landing pages, and ensuring promotions are visible.
• Testing and Learning: Emphasis on testing new strategies, segmenting different customer audiences, and optimizing content or offers based on performance.

​Qualifications and Education Requirements​:

• 2 years of email experience.
• Familiarity with Shopify for site content management and updates
• Bachelor's degree or comparable working experience

Must-haves:

• Experience with Klaviyo: A clear understanding and experience with Klaviyo, especially around campaign builds, automation, segmentation, and analytics. This is a key aspect of the role.
• Collaboration Experience: Strong teamwork skills. The ability to work effectively with creative, brand, and cross-functional teams is essential.

Preferred:

• Experience with Shopify: Having a working knowledge of Shopify to manage site content, update landing pages, and ensure site optimization.
• Strong Analytical Skills: Ability to interpret performance metrics, whether that’s from email marketing or site performance, and adjust strategies accordingly.
• Project Management Skills: The ability to manage multiple tasks, deadlines, and keep projects organized while focusing on execution.
• "Test and Learn" Mentality: The ability to be adaptable and innovate based on data insights. Always ready to experiment and learn from results.

Important skills not listed in the job description:

• Communication Skills: The job will involve coordinating with many teams and possibly vendors or agencies, so strong communication is key. While collaboration is mentioned, communication skills are crucial for day-to-day effectiveness.
• Problem-solving Skills: Adjusting strategies based on data insights and site/email performance, so the ability to identify problems quickly and suggest solutions could be important, but it’s not explicitly listed.
• Attention to UX/UI: Though not explicitly mentioned, familiarity with user experience principles on-site could be an added bonus, especially when aligning on-site content with marketing goals.