What are the responsibilities and job description for the Business intelligence analyst position at Randstad?
job summary :
Work Location : HYBRID - Los Angeles, CA
Job Description :
The analyst will support media mix modeling and media optimization efforts. The role requires the ability to translate data to clear, actionable insights and recommendations utilizing both media mix modeling and media attribution tools. You will be collaborating closely with marketing and media activation teams to optimize media impact and maximize return on ad spend.
The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience or coursework in marketing efficiency and measurement.
location : Los Angeles, California
job type : Contract
salary : $55 - 63 per hour
work hours : 8am to 4pm
education : No Degree Required
responsibilities : Responsibilities
- Analyze marketing and attribution data to quantify return on marketing investment and optimize budget allocation across channels and partners utilizing media mix model, cross platform analyses, and experimentation outputs
- Provide insights to marketing and media activation teams to inform strategic marketing decisions and implement budget recommendations and optimizations
- Create and maintain reporting and dashboards for internal marketing teams and external agency
- Partner closely with internal data science teams and external partners to enhance and optimize the media mix to increase relevance and actionability of the results
- Improve and strengthen marketing data pipelines with data engineering teams
- Support ad hoc analysis to provide deeper and more granular insights on media performance
- Additional other duties and responsibilities, as assigned
qualifications : Qualifications :
skills : You might also have :
Equal Opportunity Employer : Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
Qualified applicants in the unincorporated areas of Los Angeles County with criminal histories will be considered for employment in accordance with the Los Angeles County's Fair Chance Ordinance for Employers.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
Salary : $55 - $63
