What are the responsibilities and job description for the Sales Account Manager position at RANDYS Worldwide?
The Sales Account Manager will have proven industry experience with a premium branded product in the automotive aftermarket. Responsibilities include identifying new business opportunities within the performance suspension and drivetrain categories. Develop and cultivate long-term relationships with a primary goal of driving sustainable and incremental revenue growth.
Essential Duties & Responsibilities
Essential Duties & Responsibilities
- Develop an omni-channel pipeline by prospecting customers from industry contacts, inactive, existing and company prospecting databases with a primary focus on customer and revenue expansion opportunities within our complete axle product categories
- Utilize market segmentation techniques to prioritize target markets and allocate resources effectively
- Negotiate new distribution partner programs and successfully on-board prospects
- Establish and manage a diverse book of business while continuing to hunt for new opportunities
- Establish and drive account's strategic vision and planning – including revenue growth, business model unlocks, portfolio expansion and customer relationship management
- Create account plans and roadmaps to improve existing business and seek new business opportunities – including collaborating with customers to unlock optimization in their business (time to market, service level performance, costs, customer satisfaction etc.)
- Attend trade shows and events as needed to help drive brand and product awareness to consumers and shops
- Be familiar with product literature and be able to convey product information and availability to customers
- Achieve sales goals through sales pipeline development, sales leads, understanding sales metrics, and other plans or assigned sales functions and processes
- Provide business analysis including data trends, competitive intelligence, customer retention, sales funnel success and addressable/attainable market
- Providing customer feedback to management, product development, customer service, marketing, and operations. Using the Voice of the Customer (VOC) to help improve our current product offering and programs
- Create and maintain professional relationships with all team members and customers/prospects, implement automated alerts and notifications within the CRM system to prompt timely follow-up actions and prevent leads from falling through the cracks.
- Leverage data analytics and customer segmentation techniques to identify cross-selling opportunities and tailor product recommendations to each customer's unique needs.