Paid Search Analyst

PAID SEARCH ANALYST

Do you have what it takes to be a Chromozonian? We’re looking for our next one!

Raney’s LLC. is a fast growing company in the automotive aftermarket chrome & accessories industry looking for an individual who is personally motivated for a Paid Search Analyst position. An understanding of Internet commerce and usage is a must for this position. Training will be provided for our inventory management system and our customer relationship management software.

Raney's has a fun and friendly work environment with a great culture and family type atmosphere within the office. We have kitchens and break rooms available at all times and as you look around you won't be able to help but notice computer screens everywhere and uniquely decorated work spaces. Everyone is fun, energetic and happy to be at work. We are looking for people that bring the same attitude.

How will you make a difference?

As a Paid Search Analyst for Raney’s, your role will focus on work that is fast-paced, autonomous and fulfilling, set within a supportive team structure. You will have the opportunity to have a meaningful and tangible impact on the success of the business by developing, managing, and optimizing effective campaigns across search, shopping, display, video channels and others.

What will you do?

· Partner with Paid Search Strategists and the CMO to understand business goals and synthesize holistic digital marketing strategy into a strategic plan for success on Paid Search

· Create, edit and restructure campaigns with input from your team across Google Ads and Microsoft Advertising, including targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics

· Analyze, assess, and diagnose the performance of campaigns regularly to stay aware of trends and opportunities for optimizations

· Translate analytical insights from the data into ongoing recommendations and plans for revising the campaign strategy and performing regular account optimizations

· Continually perform optimizations across ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time

· Work with the marketing and graphic design team to keep video and imagery content fresh and tailored to the appropriate campaigns and channels.

· Create and implement tests periodically to gain learnings that evolve channel strategy

· Communicate regularly with internal team members and/or agency consultants on performance trends, updates and progress on tests and optimizations being done in campaigns, and plans and timelines for upcoming work

Requirements:

· Bachelor’s degree

· 2 years of full-time professional experience in managing paid search (PPC/SEM) campaigns

Essential Qualifications:

· Strong data analysis skills

· Proficient in GA4

· Desire to test and learn new tools, technologies, and approaches

· Experience optimizing paid search campaigns

· High level of proficiency in Excel (pivot tables, VLOOKUPS, conditional formatting, etc.)

· Proficiency in Google suite and Microsoft suite

· Excellent time management, organization, and presentation skills

· Excellent verbal and written communication skills

Benefits:

Here’s just a few of the benefits that Raney’s LLC. offers: Health Insurance through Florida Blue, Dental Insurance, Life Insurance, paid holidays, tuition reimbursement, 401k match, gym membership at the Zone, personal days, and sick time.

Raney's is a drug-free workplace. A pre-employment drug screen and background check will be required.'

Job Type: Full-time

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Tuition reimbursement
• Vision insurance

Education:

• Bachelor's (Required)

Experience:

• Paid search marketing: 2 years (Required)

Work Location: Hybrid remote in Ocala, FL 34475