What are the responsibilities and job description for the Sr. Director, Marketing Manager position at Range Energy, Inc.?
Chile
Range Energy, Inc.
Mountain View
USD 200,000 - 250,000
About Range Energy
Range Energy (Range) is accelerating the electrification of commercial transportation via powered trailers for the heavy-duty truck market. With a solution that can easily hook up to any tow vehicle, Range’s powered trailers can rapidly ease the transition to electrification and meet its commercial partners' immediate needs and long-term ambitions.
At Range, we are a community of makers, doers, and creators. Our ultimate mission is to make towing cleaner, safer, and more efficient. In order to achieve that, we must be obsessed with simplifying complexity. The dedication we have for the innovative work we’re doing each day is driven by empathy for our customers. We celebrate creativity, tolerate risk, and believe in the unique advantages of speed to market.
Range was founded in 2021 and is led by a team with a breadth of EV industry expertise from Tesla, Zoox, Honda, and more. We’ve got deep experience rapidly making revolutionary vehicles - and their enabling technologies - a reality at scale. Our company is backed by leading investors including UP Partners, R7, Yamaha Motor Ventures, and more. Join us.
Position Snapshot
Range Energy is looking for an experienced and motivated Senior Director of Marketing to help us craft and share our story with trucking industry, investor, and regulator audiences. The ideal candidate will have experience in a B2B product launch, including the market education activities associated with communicating the value of a novel technology. As the first dedicated marketing hire, this is a high-impact role with the opportunity to collaborate closely with senior leadership and drive success in the marketplace.
Inside the Role
- Drive cross-business alignment on marketing and communications goals, and develop and execute on a comprehensive strategy to achieve these goals.
- Develop quantitative and qualitative metrics to assess progress against marketing goals, and leverage analytical tools to measure performance.
- Own and manage build-out of marketing team, including a network of external contractors, and internal resources.
- Work closely with sales, product, and other departments to ensure alignment and maximize the impact of marketing initiatives on business growth.
- Lead planning and execution of marketing activities across multiple channels, including social platforms, tradeshows, owned platforms, and PR.
- Oversee brand positioning and messaging across all channels to enhance brand identity and maintain consistency in all marketing materials.
- Drive the planning, execution, and optimization of multi-channel marketing campaigns, including digital, content, email, social media, events, and traditional media.
- Conduct competitive analysis, industry research, and customer segmentation to inform marketing strategies and identify new opportunities for growth.
- Report on marketing performance to senior leadership and key stakeholders, providing actionable insights and recommendations.
The Must Haves
Bonus Points
Other Requirements
Range Energy’s compensation package includes a competitive salary, equity for all full-time roles, and a generous benefits package. The salary range for Mountain View, CA based applicants is between $155,000 - $200,000 annually. The total compensation will be determined based on multiple factors including domain knowledge, experience and location.
Range Energy participates in E-Verify in the United States. Range Energy will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.
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Salary : $155,000 - $200,000