Marketing Specialist I

Rapid Packaging has an exciting new opportunity for a creative and customer-focused Marketing Specialist I to join our Marketing team. Located in Champlin, MN, Rapid Packaging is the Midwests preferred resource for packaging materials and end-of-line equipment automation. We have a culture rich and collaborative environment and are looking for employees who want to make an immediate impact.

The Marketing Specialist I will implement the companys marketing strategies and plans that meet Rapids sales goals and objectives. We are looking for an individual with business-to-business marketing experience to help advance our initiatives and aggressive growth plans.

Voted as a Top 200 Workplace for 2023 and a 100 Best Companies to Work for three consecutive years, Rapid Packaging is customer-focused and growth oriented. We have been a leader in the packaging industry since we started in 1976. We specialize in helping customers discover their hidden profits and specialize in problem solving and innovation and are recognized for being a single source provider of packaging products and automation equipment, bulk bags, commercial packaging bags and flour sack towels.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Assist it the creation and implementation of marketing strategy/tactics for company, executes annual goal and objectives based on corporate marketing strategy.
• Account based marketing programs utilizing Drift, HubSpot, CRM and other marketing platforms
• Coordinate messages in all communication mediums print, web, social media and internal
• Actively work with CRM for analysis and reporting
• Maintains current knowledge of trends and developments in UI/UX.
• Lead the digital assets including: Website, Facebook, Blogs and other social media by keeping active with current information relevant to our customers and community
• Monitors, measures, evaluates and reports on marketing initiatives and efforts
• Helps identify sales tools needed at the point of sale and then designs, creates and maintains these tools based on the departments overall marketing strategy. These included PowerPoint presentations, financial calculators, product brochures, case studies, and other tools
• Effectively researches the latest in industry news and updates
• Assist in the marketing and public relations projects with outside vendors/partners
• Support Sales Managers in collecting and analyzing Sales Data
• Helps develop go-to market strategy which supports the business strategy and goals, positioning the company in the marketplace.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
• Build and manage workflows that improve the customer and prospect experience
• Support sales team with presentation content
• Stays abreast of ongoing industry research and trends. Oversees marketing research and applies to marketing strategy as appropriate.
• Creating opportunities for customer feedback
• Manages to the marketing budget provided by senior management
• Performs a variety of miscellaneous tasks that may be assigned by management representatives

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED

• Pursuing or completed a bachelors degree in marketing or related major and 3 years minimum experience in related field.
• Detail oriented with the ability to multi-task
• Strong Writing and Speaking Skills this skill is similar ability to communicate and professional demeanor
• Familiarity with all aspects of social media
• Familiarity and comfort with HTML and CSS
• Ability to use Microsoft Office (Word, Excel, Email)
• Excellent project management skills
• Ability to communicate and maintain a professional demeanor
• Strong work ethic and positive attitude
• Ability to maintain confidentiality of sensitive and confidential company and employee/employment related information
• Interest in gaining knowledge of the Packaging Industry (machines, products, culture)

BONUS EXPERIENCE:

• MailChimp; HubSpot; Constant Contact; SharpSpring, Salesforce Marketing Cloud, Eloqua, Marketo, or other common B2B CRM and email marketing automation technology experience
• Search engine optimization (SEO) tools (SEMrush) and/or media planning tools (Global Web Index, Kantar, Comscore)

BENEFITS

As an employee of Rapid Packaging, you will become part of an energetic team environment that truly recognizes our employees hard work. We offer the following benefits to our employees:

• Health care and well-being programs including medical, dental, vision, telemedicine, and employee assistance program (EAP)
• Paid time off starting at 16 days/year and increasing with years of service
• 401(k) & ROTH retirement savings with company match
• Health Savings Account (HSA) with company match
• Flex Spending Account (FSA) & Dependent Care Account (DCA)
• Basic Life/AD&D Insurance
• Short- and Long-Term Disability Insurance
• A strong company culture!