What are the responsibilities and job description for the Senior Manager of Global Influencer Marketing position at Rare Beauty?
OVERVIEW
If you are interested in applying for this job, please make sure you meet the following requirements as listed below.
Rare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection. Here at Rare Beauty, we place purpose and social impact at the heart of everything we do—from the products we make to the community we create. We empower our team and our community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. Our mission is to help everyone celebrate their individuality by redefining what beautiful means. We take pride in offering best-in-class benefits, including medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, regular wellness activities, a quarterly makeup stipend, and much more!
POSITION SUMMARY
The Senior Manager of Global Influencer Marketing will be responsible for supporting press and influencer strategy, inclusive of events and mailers, across 20 markets globally. This role involves working closely with the Director of Global PR Influencer to develop the strategy and roadmap for international markets while identifying key opportunities, tracking success, and defining KPIs. The ideal candidate will be a hands-on leader who can balance high-level strategy with day-to-day operational execution.
RESPONSIBILITIES
- Manage day-to-day communication with international PR agencies, owning communication in select regions.
- Execute ideation and implementation of international influencer initiatives, including PR mailers, ensuring messaging and brand standards are maintained.
- Collaborate with PR agencies to identify key always-on opportunities across all markets through strategic partnerships and seedings.
- Drive initiatives that elevate the brand’s presence across global markets, ensuring messaging consistency and adherence to brand guidelines.
- Monitor international industry trends, competitive activity, and emerging platforms to ensure Rare Beauty stays at the forefront of influencer marketing.
- Support development and execution of in-market PR events, working directly with PR agencies and production agencies on all aspects.
- Oversee international PR operations, ensuring timelines align with product launches in each country and tracking progress.
- Guide and oversee Assistant Manager, fostering a collaborative and high-performing team environment.
- Work closely with North America PR to create an immersive global experience for brand launches.
- Work cross-functionally with Social Media, Consumer Marketing, Creative, Education, and Product Development teams as needed for launches and collaborative activations.
- Support global retailer campaigns (e.g., Sephora) by coordinating influencer participation and co-branded initiatives.
- Be an expert on the latest social media and influencer trends and tools, providing recommendations on new channels to test and develop new ways of partnering with influencers.
- Additional responsibilities as assigned.
REQUIREMENTS
PHYSICAL DEMANDS
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