Brand Marketing Director

Rather Outdoors is a family of industry-leading brands with a common purpose, protecting and nurturing the legendary outdoor brands we grew up with. We are focused on fishing and spending life outdoors while providing outdoor enthusiasts with the right gear for every step of their journey. We’re proud to work with co-workers who share our passions and values, and work as a family to make our mission a success.

Essential Responsibilities:

•  Assist VP Marketing in managing, directing and leading marketing department staff to drive aligned brand strategies.
• Assist in developing and managing budgets to support brand strategies and initiatives.
• Conduct & analyze market research to uncover market needs, opportunities, and trends.
• Direct efforts to identify new prospects, develop prospects into consumers, retain and expand sales with existing consumers.
• Assist in planning and coordination of all brand communications including: Print, Digital, Social Advertising & Tracking, Web, Video Content Development, Publicity, Press Releases, Retail and Dealer Support, Case Studies and all associated branded media.
• Assist in planning and coordination for trade shows to include promotions, equipment, supervision of booth assembly and tear-down, management of corporate exhibit properties, etc.
• Evaluate, select, and manage vendors used for outsourcing opportunities.
• Assist in the efforts to educate Sales team, end users and employees on new brand strategies, campaigns and marketing initiatives.
• Promote teamwork amongst partner teams, to include digital marketing, product development, sales, and accounting groups.
• Performs other duties as required.

Qualifications:

• Bachelor's Degree in Marketing, Business, or a related area—fishing and/or outdoor industry experience preferred.
• At least five years in marketing including track record regarding increasing responsibilities, leadership experience and exceptional performance.
• PMP Certificate or relevant training/experience preferred.
• Demonstrated ability to supervise and guide a marketing team.
• Ability to research and understand consumer and market trends and develop strategies accordingly.
• Able to produce results with minimal supervision.
• Must possess strong written and verbal communication skills.
• Must possess top level business management, interpersonal and facilitation skills.
• Good knowledge of Microsoft Office and Windows-based computer applications.

Additional Requirements:

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the position. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with, or without notice.

Rather Outdoors is an Equal Opportunity Employer (EEO). This means that we do not discriminate based on race, creed, color, national origin, age, religion, sex, sexual orientation, marital status, or other classification protected under applicable law.