Brand Manager (Women's Luxury Fashion)

Are you a passionate, creative, and strategic marketing tastemaker with a flair for building luxury brands? Do you thrive in a fast-paced environment where your ideas can shape the future of an exciting fashion brand? If so, we want you to join our growing team as our part-time Brand Manager!

As our Brand Manager, you’ll play a pivotal role in defining and amplifying our brand’s voice and taste making, ensuring that it resonates with our discerning customers and stands out in a crowded marketplace. You’ll lead the charge in developing innovative brand strategies, creating unforgettable brand experiences, and guiding our storytelling across all touchpoints with a strong orientation toward business performance.

Coverage Area:

Brand Strategy & Vision

• Own the brand strategy and vision, defining and evolving the brand’s positioning to ensure alignment with company goals and customer expectations, while driving measurable business impact.
• Work closely with leadership and our creative team to bring the brand’s ethos to life across every platform.
• Develop and maintain brand guidelines, ensuring consistency in messaging and visual identity across all touchpoints.

Content & Creative Execution & Leadership

• Lead creative campaigns, from concept to execution, ensuring all content embodies the luxury and craftsmanship of our brand.
• Lead and collaborate with the content, design, and social team members to develop compelling imagery, copy, and narratives that resonate with our customers.
• Drive influencer partnerships, user-generated content (UGC), and brand collaborations to amplify reach and build brand loyalty. .

Marketing & Growth

• Develop and execute integrated marketing campaigns that drive awareness, engagement, and revenue.
• Ensure brand presence across all channels, including social media, email marketing, website, and paid ads.
• Measure and report on brand performance, optimizing strategies based on key insights.
• Drive business performance.

Customer & Community Engagement

• Foster an engaged and loyal community by leveraging email marketing, social media, and brand events.
• Ensure the voice of our customers is heard, acting as a key advocate in shaping brand initiatives.
• Manage public relations, securing brand features in top-tier media outlets and building strong relationships with key influencers.

E-Commerce & Digital Experience

• Collaborate with the e-commerce team to ensure the website, product pages, and online experience reflect the brand’s luxury identity.
• Help drive sales through seamless online branding and engaging digital experiences.

What We’re Looking For:

• Experience: 3 years in brand management, marketing, or a related field within luxury fashion and lifestyle space. Experience in e-commerce and DTC brands is a plus.
• Education: A Bachelor’s degree in Marketing, Business, Fashion, Communications, or a related field. Advanced education (e.g., Master’s) or certifications in branding, marketing, or digital strategy is a plus.
• Creative Vision: A keen eye for design and an instinct for what makes a brand stand out in a competitive space.
• Strategic Thinker: Ability to balance high-level brand strategy with the hands-on execution of creative campaigns.
• Exceptional Communicator: A storyteller who can inspire teams, partner with stakeholders, and engage customers through compelling narratives.
• Team Player: Ability to work collaboratively in a fast-paced, startup environment while owning individual projects.
• Digital Savvy: Familiarity with digital marketing trends, e-commerce platforms, and social media tools.
• Luxury Aesthetic: A passion for luxury fashion, with a deep understanding of the nuances of brand-building in the high-end space.

Qualifications

• Experience: 3 years in content creation and production, social media management, or a similar role, specifically within fashion or luxury industries.
• Creativity: Exceptional creative vision with a strong understanding of fashion aesthetics and storytelling.
• Technical Savvy: Proficiency in design tools (e.g., Adobe Creative Suite, Lightroom, Photoshop) and video editing software (e.g., Premiere Pro, After Effects).
• Organization: Highly organized with the ability to manage large volumes of content across multiple channels.
• Project Management: Strong organizational skills and the ability to manage multiple projects and deadlines.
• Communication: Excellent written and verbal communication skills, with a flair for persuasive copy.
• Adaptability: Thrive in a fast-paced, ever-changing environment.
• Proven Portfolio of previous creative work should be included with your application.

ABOUT RAVELLA:
Ravella is a direct-to-consumer women’s luxury fashion brand focused on timeless luxury essentials for the modern woman (shopravella.com).

In the age of fast fashion and excess, we’re bringing the Italian ‘la dolce vita’ spirit to modern fashion. That means slowing down to bring back quality and make sustainable choices, creating beautiful timeless classics to enjoy now and cherish forever.

Job Type: Part-time

Pay: $18.00 - $22.00 per hour

Schedule:

• Choose your own hours

Application Question(s):

• Describe your level of experience managing professional social media accounts. Please list the IG accounts you've managed and the timeframe.
• Describe your level of experience being a creative content manager. Please be as specific as possible. Please include your portfolio (if available).
• What is your level of proficiency in photo and video editing (1-10), and which software programs and project tools do you use the most?
• When are you able to start?

If hired for this position, what are your pay expectations?

• Please submit your creative portfolio to careers@shopravella.com

Please send your creative portfolio to careers@shopravella.com

Please send your creative portfolio to careers@shopravella.com

Please include as many relevant work examples to demonstrate your skills.

(Candidates who do not email in portfolio and work examples will not be considered.)

Experience:

• Creative Content Management in Fashion or Luxury: 3 years (Required)

Ability to Relocate:

• Winter Garden, FL 34787: Relocate before starting work (Required)

Work Location: In person

Salary : $18 - $22