General Manager

THE PORTFOLIO COMPANY

The portfolio company is a leading HVAC, plumbing, and electrical services provider serving residential customers across growing markets in the Midwest and Central U.S. The company offers replacement, repair, and maintenance services with a strong customer base and a multi-brand platform across multiple states.

The company is seeking a strong General Manager to drive turnaround efforts, improve culture, reduce turnover, and enhance overall business performance.

THE PRIVATE EQUITY FIRM

The Private Equity firm focuses on acquiring and growing middle-market companies across various industries, including residential services, HVAC services, and more. They partner with portfolio companies to drive operational efficiency and profitability. The firm has a strong track record of working with management teams to enhance value and achieve growth.

THE CULTURE

• Currently facing challenges due to high turnover and weak company culture.
• Requires a strong leader to integrate a performance-driven culture.
• Call volume and job opportunities are available, but operational efficiency and execution need improvement.

VISION

What does success look like in this role?

• Strong leadership integrated into branch operations.
• Reduced turnover and increased employee productivity.
• Achievement of key operating metrics such as conversion rates and average ticket value.
• Implementation of training and development programs to drive growth.
• Effective lead generation and marketing strategies.
• Creation of a new, high-performing management team.
• Strong focus on performance metrics and profitability improvement.

THE ROLE

The day-to-day role for this position will include the following tasks:

• Full accountability for P&L, marketing, and overall operations.
• Implementing a turnaround strategy to drive revenue growth.
• Building and leading a new management team if necessary.
• Driving key performance metrics to improve profitability.
• Utilizing shared resources such as HR and marketing partners.
• Ensuring high accountability for operational and financial KPIs.
• Managing sales, customer acquisition, and overall business development.

KEY SELLING POINTS OF THE ROLE

• Full autonomy to run the branch with access to shared services for support.
• Unique equity structure allowing the GM to earn a percentage of EBITDA growth, with significant earning potential.
• Opportunity for career progression into a Regional General Manager role.
• Business is utilizing ServiceTitan software for operations.
• Integrated call center support available to enhance efficiency.

KEY CHALLENGES FOR THE ROLE

• Integrating into and reshaping the existing culture.
• Driving increased lead generation and sales performance.
• Full accountability for the P&L and ensuring financial success.
• Understanding and leveraging different business functions to maximize profitability.
• Managing a newly established leadership team with several recent hires.

YOUR BACKGROUND

The successful individual will be able to demonstrate experience in the following:

• Full P&L responsibility for a $20M business.
• Strong sales and marketing experience, particularly in customer acquisition.
• Experience in HVAC, plumbing, and electrical services within the residential sector.
• Financial acumen and the ability to manage key performance metrics.
• Ability to train and develop teams based on KPI-driven performance.
• Proven track record of executing turnaround strategies and increasing profitability.

YOUR CHARACTERISTICS

The successful individual will display the following characteristics:

• Highly driven with a strong sense of ownership.
• Hard-working and committed to achieving business goals.
• Strong leadership capabilities with a focus on team development.
• High accountability and results-oriented approach.

LOCATION

Colorado - https://www.sofi.com/cost-of-living-in-colorado/

COMPENSATION PACKAGE

Basic Salary: $180,000 - $210,000

Bonus Package: 50% on EBITDA targets, with OTE up to 100% if targets are exceeded.

Equity: Long-term incentive plan based on EBITDA performance, with potential for a seven-figure payout.

401k: Yes

Healthcare: Yes

Raw Selection is an executive search firm working exclusively with Private Equity firms and their portfolio companies across Europe & North America.

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