What are the responsibilities and job description for the Marketing Analyst position at RayCollective?
We're looking for a Marketing Analyst who will be responsible for the coordination, support and data reporting on digital marketing campaigns, initiatives and tactical plans.
What You Will Be Doing
What You Will Be Doing
- Taking a programmatic approach to developing and executing traffic-driving customer acquisition and engagement activities across multiple channels (Display Ads, Email Marketing, SEM, SEO, Social/Video Advertising, and Affiliate Marketing)
- Manage analytics and reporting via 3rd party media management tool(s). Specifically, prepare and share reports, monitor and track trends and incorporate data into larger integrated marketing reports
- Participate in the strategic and tactical planning of digital marketing campaigns
- Conduct market research for possible opportunities
- Prepare and deliver presentations
- Bachelor's Degree or equivalent experience
- Deep understanding of Google Analytics, reporting, data and Facebook metrics
