Demo

Media Planner, Strategy

Razorfish
New York, NY Full Time
POSTED ON 1/21/2025
AVAILABLE BEFORE 2/23/2025
Company Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

The Media Planner (Strategy) is primarily responsible for campaign stewardship of strategic execution across traditional OOH and digital media buys. This individual serves as the day-to-day point of contact with agency activation, creative, and operations teams demonstrating an ability to communicate and collaborate cross-functionally. The Media Planner (Strategy) has strong attention to detail, managing multiple projects simultaneously requiring multiple touchpoints and ensuring accuracy from campaign ideation to execution. The Media Planner (Strategy) also has mastery over internal planning tools and the use of budget management in MediaTools, with a working knowledge of digital media, marketing terms, advertising partners, and products. This person demonstrates a professional demeanor with the potential to flex into an increasingly client-facing role.

Responsibilities

  • Principal to the strategy and planning of traditional and paid media executions
  • Collaborate with agency cross-functional teams in compliance and regulations-driven executions
  • Negotiate independently with publishers and vendors
  • Contribute to media strategy, plans and client presentations
  • Daily internal team contact and ongoing tactical contact with clients
  • Exercise operational upkeep of budgeting, buying, and financial systems
  • Adopt a performance marketing mindset using data to inform strategic decisions impacting media and creative outcomes
  • Supports client and agency partner relationships
  • Topline management of client investment contracts

Qualifications

  • 3 years of media planning and strategy experience is required (digital and traditional is preferred)
  • Proficiency in syndicated planning tools including, but not limited to, MRI/ Simmons, Vivvix, and Pathmatics
  • Passion for performance marketing
  • Demonstrated desire to learn, proactiveness and accountability
  • Exhibits strong organizational skills
  • Experienced with Microsoft Excel

Additional Information

At Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $59,850 - $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/17/2025.

Salary : $58,500 - $88,000

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