What are the responsibilities and job description for the Vice President, Social Content and Engagement Strategist position at Razorfish?

Company description

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Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

As Vice President Social Strategy at Razorfish, you will be joining our 80 person social practice within our fast-growing Consumer & Content Experience discipline.

In this role, you will be a social strategist for one of the largest fintech brand – specifically joining a team dedicated to managing organic social marketing that drives engagement, builds trust, and positions the brand a key player in the financial services industry.

Responsibilities

Leading Strategy Development : Spearhead the strategic planning process, leveraging data-driven insights to craft content strategies, build engaged audiences, and amplify the client’s reach across social platforms.
Industry Expertise : Stay ahead of trends in the social media and content landscape, providing smart perspectives on emerging platforms, best practices, and innovative engagement tactics that can be applied to client strategies.
Driving Thought Leadership : Serve as a thought leader on content development, platform optimization, audience engagement practices, measurement frameworks, and streamlined social processes, helping elevate both client and internal team capabilities.
Social Governance & Policies : Partner with clients to create robust governance frameworks and escalation policies, ensuring consistent and effective management of social channels, including handling sensitive or high-stakes scenarios.
Building Partnerships : Develop and nurture relationships with third-party content providers, creators, and platform representatives to explore new collaboration opportunities and secure access to first-mover platform features.
Client Engagement : Act as a trusted advisor to clients, presenting actionable strategies and collaborating on specific brand initiatives to align social efforts with broader marketing and business objectives.

What Makes a Successful Candidate :

You come highly skilled, know what makes things trend, and know your way around complex, always-on social programs focused on creating and producing culturally relevant high-quality assets quickly and at scale.

You have worked with fintech or financial services brands, which means you understand how to engage with diverse audiences around topics like financial wellness, digital payments, and personal finance. You know how to build trust, grow engaged communities, and partner with the right platforms to amplify reach and impact.

You are highly organized, have excellent communication skills - knowing the “art” of how to align multiple stakeholders and teams around shared visions and strategic goals.

You are a “thinker” AND a “do-er” – able to quickly internalize strategic asks, build presentations with big ideas and detailed plans, author strategic points of view, and “connect the dots” across a complex and fast-moving organization with multiple priorities and projects.

You have proven experience managing a large team of social creators and makers, strategists, data analysts, and community managers from junior to manager level.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field

12 years of experience working in social marketing at an agency or in-house for a large well-known brand

Proven experience in a senior social strategy role, ideally within the fintech or financial services industry

You have an insatiable drive to uncover what’s next in the ever-evolving digital world

Deep understanding of media planning, content distribution, and syndication strategies that drive results

Proven ability to inspire and lead innovative thinking in the digital space, encompassing content, media, social platforms, and activation

Skilled at developing strong, collaborative relationships with internal teams, clients, and external partners

Well-versed in emerging technologies, cutting-edge content solutions, and the latest developments in social media.

A deep understanding of what drives consumer behavior and how to translate those insights into impactful strategies

Poised, articulate, and persuasive—you know how to present ideas that clients trust and act on

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include :

Paid Family Care for parents and caregivers for 12 weeks or more

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health / Wellness / Comfort reimbursements to help you invest in your future and work / life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range : $164,800 - $235,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

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Salary : $164,800 - $235,620

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