What are the responsibilities and job description for the Marketing Coordinator position at RD Industries?
Summary
Marketing Coordinator is responsible for enabling the delivery of creative projects and programs (both copy and artwork) for event-related marketing, institutional marketing, advertising, video marketing, online marketing, and email marketing.
Essential Functions
- Design various promotional materials across a variety of mediums – particularly print, design, videography and photography
- Develop, design, and produce copy and graphic art
- Formulate and pitch creative concepts
- Manage RD Industries social media accounts
- Develop ongoing marketing email campaigns
- Assist in creation of company brand guidelines
- Ensure that the visual identity and functionality of all print, web, and social media is consistent and contains up-to-date information
- Prioritizes tasks and projects according to businesses' needs and turn-around time
- Clearly communicates creative ideas and collaborates with internal and external partners/teams
- Demonstrates knowledge of print and production principles and best practices in the management and coordination of the creative process
- Stays current with trends in the industry
- Coordinates and delivers all aspects of the company’s presence for tradeshows and events
Competencies
Creativity
Initiative
Versatility
Persistence
Meeting Standards
Attention To Detail
Project Scheduling
Commitment to Job
Supervisory Responsibility
This position has no supervisory responsibilities.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
NOTE: The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Travel
Nationally & globally as and when required, up to 25%.
Knowledge, Skills, and Abilities:
- Ability to keep calm and steady in a fast-changing environment
- Strong oral, written, interpersonal, and organizational skills
- Creative thinker, a team player, and a strong communicator
- Ability to take and apply feedback is critical
- Ability to meet tight deadlines and stay within budget
- Demonstrates proficiency in graphic design and associated software
- Demonstrates strong interpersonal skills
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
- Strong creative, strategic, analytical, organizational and personal sales skills.
- Experience overseeing the design and production of print materials and publications.
- Computer literacy MS Office, database management and page layout.
- Commitment to working with shared leadership and in cross-functional teams.
- Ability to manage multiple projects at a time.
Education/Experience
- 1-2 years’ experience in marketing, communications, or public relations with demonstrated success, preferably in a manufacturing environment
- Bachelor’s degree in marketing, journalism, and public relations preferred
- Knowledge of typography, color, and production
- Proficiency and experience with Adobe In-Design, Illustrator, and Photoshop and other comparable print software
- Excellent technical writing skills with the ability to design and present information clearly and creatively
- Experience managing projects or working in project team environments
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
AAP/EEO Statement
RD Industries is an Equal Opportunity / Affirmative Action employer and maintains a drug free workplace. All qualified applicants are considered without regard to age, sex, gender identity, sexual orientation, race, color, national origin, religion, protected veteran’s status, marital status, physical disability or any other characteristic protected by law.
