Director of MarCom

The Director of MarCom is responsible for developing and executing integrated, strategic marketing communications plans for both internal and external audiences. A variety of marketing communications assets and tools/resources are developed by this position to aid in advancing the Y’s mission and increasing/enhancing brand perception. This position serves as a collaborative partner to leading practice areas and the Y Network, providing counsel to support business goals and ensuring alignment with Y-USA’s organizational priorities. This position also serves as Y-USA’s Marketing Practice Leader, providing leadership that advances marketing efforts, promotes best practices within the network delivery system and implements quality improvement strategies in response to Marketing Leading Practices.

YMCA of the USA is a work from anywhere in the U.S. workplace.

• Works within defined message platform and content strategy to elevate consistent brand voice and visuals across organizational and service delivery system marketing communications efforts
• Develops and executes integrated, strategic marketing communications plans, campaigns and events that position the Y as a vital community asset
• Develops compelling and insightful messages, content, materials and resources geared toward multiple target audience personas across a range of marketing communications channels to drive understanding of and engagement with the Y
• Packages and promotes opportunities and tools/resources for Ys to activate marketing communications plans and campaigns in their local markets
• Utilizes research insights that highlight environmental trends and shifting demographics to inform marketing communications strategies and tactics
• Shares leading practice area knowledge, best practices, insights and applications with Y-USA colleagues, Y leaders/marketing staff and service delivery partners to drive effectiveness and impact
• Disseminates practice area intelligence, tips and tools to ensure Y-USA colleagues and service delivery partners have the resources they need to effectively engage stakeholders
• Develops collaborative working relationships and delivers specialized marketing consulting to Y-USA colleagues and service delivery partners in support of business goals and organizational priorities
• Convenes and leads cross-functional/cross-departmental project teams as needed to define and execute against marketing communications strategies and tactics
• Supervises direct report(s) in implementing marketing communications plans and supports their professional development
• Identifies opportunities to optimize content and continuously improve the strategic relevancy, effectiveness and quality of marketing communications and related tools and resources produced by Y-USA
• Performs other duties as assigned
• Bachelor’s degree in Marketing, Communications, Public Relations or related field is required
• Minimum 10 years in a marketing communications role or equivalent role supporting marketing communications efforts for a matrix organization is required; experience in a marketing role at a local YMCA is a plus
• Demonstrated experience, knowledge and application of the latest trends, insights and best practices in integrated marketing strategies, tactics and tools is required
• Demonstrated ability to influence, set direction for and guide strategic marketing communications practices and message platforms is required
• Demonstrated experience in developing and executing strategic marketing communications plans and campaigns within defined message platform is required
• Demonstrated ability to utilize research that highlights dynamic environmental trends and shifting demographics to inform persuasive marketing communications resources is required
• Demonstrated experience in developing compelling content for a variety of tools/resources (such as key messaging documents, newsletters, collateral, email communications, blog posts, digital content, op-eds) is required
• Demonstrated experience in both incepting and executing creative assets, including visual slide decks; video projects; graphics; print and digital design projects is required
• Demonstrated strong organizational and planning skills are required, including project/production management capabilities and ability to balance multiple projects, priorities and deadlines is required; virtual community management experience is a plus
• Experience leading and working with cross-functional and intra-departmental teams is required
• Demonstrated excellent verbal, written and interpersonal communications skills are required
• Excellent strategic and conceptual thinking, problem solving and decision-making skills are required
• Excellent collaboration, negotiation, facilitation and presentation skills are required
• Experience interacting with and driving results for C-suite leaders is required
• Supervisory experience or demonstrated ability to manage and develop team members is required
• Ability to travel as needed is required
• Commitment to the YMCA character development values of caring, honesty, respect and responsibility is required
  
  
  

We offer a full benefits package including medical, dental, vision, defined benefit plan (retirement savings), defined contribution plan (403(b) plan, life and disability insurances, technology stipend, and generous paid time off, all in a work from anywhere in the U.S. workplace.

USD $110,900.00 - USD $147,800.00 /Yr.