Marketing as a Service Lead

Job Description: We are seeking a strategic and innovative Marketing as a Service (MaaS) Lead to join our team. This role is integral to modernizing our brand by evaluating, implementing, and managing marketing and concierge services tailored to support our franchisees and agents. The MaaS Lead will be responsible for identifying free and paid service offerings that provide measurable value, ensuring alignment with our brand’s commitment to excellence and consumer trust. The ideal candidate should also understand product or software development cycles, as they will seamlessly manage numerous services, including integration and connections to core technology platforms—all with enthusiasm for KPIs, data and results!

Key Responsibilities:

Strategic Planning and Service Development

• Research and evaluate marketing and concierge service providers to identify partners that align with the company’s goals and brand values.
• Develop a portfolio of free and paid marketing services designed to meet the diverse needs of franchisees and agents, from branding and advertising to digital marketing and lead generation.
• Design service tiers and pricing models to ensure accessibility and scalability.
• Manage technical development and integration needs for marketing related services across the company’s entire technology stack – singular platform multiple solutions.
• Collaborate with senior leadership to align MaaS initiatives with broader brand modernization and growth strategies.

Vendor Management and Implementation

• Negotiate contracts and manage relationships with third-party vendors and service providers.
• Oversee the onboarding and integration of selected partners and services, ensuring smooth implementation and alignment with operational needs.
• Monitor performance and service quality of external vendors to ensure optimal outcomes for franchisees and agents.

Program Management

• Develop and execute a roadmap for launching and scaling MaaS offerings, including timelines, milestones, and key performance indicators (KPIs).
• Work cross-functionally with marketing, technology, and education teams to promote and educate stakeholders about available services.
• Continuously evaluate the effectiveness of the services and make data-driven recommendations for improvement.

Support and Enablement

• Partner with franchisees and agents to identify their unique marketing challenges and provide tailored solutions.
• Act as a central resource for troubleshooting and resolving service-related issues.
• Provide ongoing training and support to ensure franchisees and agents maximize the value of MaaS offerings.

Performance Metrics and Reporting

• Establish KPIs to measure the success and ROI of MaaS initiatives.
• Prepare regular reports for senior leadership, showcasing adoption rates, user satisfaction, and overall program impact.

 Years of Experience:

• 7 years of experience in marketing, product management, or a related role, preferably within the real estate or franchise industry.

 Preferred Education Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent experience preferred.

 Preferred Licensing, Certificates and Skills

• Strong expertise in evaluating and managing third-party vendors and service providers.
• Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Data-driven mindset with experience analyzing performance metrics and making strategic recommendations.
• Excellent communication and interpersonal skills, with a proven ability to collaborate across teams and engage stakeholders.
• Knowledge of real estate marketing trends, tools, and technologies is a plus.
• Knowledge of kvCORE or BoldTrail technology is a plus, or similar tools that include CRM, website development, Design Center and content creation tools.

Standard Preferred Knowledge, Skills, and Abilities:

• Technical/Functional Expertise: Has knowledge of the job, function, department and its impact on customers, continues to learn and grow, stays current on changes in process, policy and the function and fulfills responsibilities of the job.
• Customer & Relationship Focus: Anticipates and delivers on customer needs, manages internal/external relationships, respectful of team, resolves problems, responds with tact and diplomacy, shares pride of the brand to customers, preserves the culture.
• Decision Quality: Makes sound decisions quickly, gathers information, considers long term repercussions of decisions, is accountable for decisions.
• Drives for Results and Quality: Takes ownership of job assignments and productivity, takes initiative, focuses on the quality and quantity of results, sets priorities and meets deadlines and keeps management apprised of progress.

Hire Range/Rate:

$88,000 - $96,000

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location.  The offer rate represents one component of the RE/MAX Holdings total compensation package.  Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups 
• Community Engagement
• Diversity, Equity, and Inclusion
• Parenting
• Remote
• Women at RE/MAX

RE/MAX, LLC & Motto Mortgage

Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your

RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado.  Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!

RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. 

*As measured by transactions sides

Application Deadline: March 2, 2025

Salary : $88,000 - $96,000