Product Marketing Specialist

RE/MAX is seeking a dynamic and strategic Product Marketing Specialist to drive engagement, adoption and awareness of RE/MAX technology products and services. Reporting to the Solutions Marketing Content Manager, this role blends product marketing expertise with content creation to develop compelling, educational and results-driven materials that communicate product value, highlight key features and drive user adoption.

The ideal candidate is a creative, analytical thinker and storyteller with a deep understanding of technology and how to sell value. They excel at creating engaging content and collaborating across teams to drive results. This role will directly support our product engagement and adoption efforts, helping to teach the "why" behind our products and ensuring that users fully understand their value and functionality.

 Job Duties/Essential Functions:

• Learn and fully understand RE/MAX technology solutions to define the benefit and value prop for B2B audiences.
• Research real estate best practices, to have a finger on the pulse of what’s happening in varying markets across the country.
• Create and update marketing content and materials — including, but not limited to, videos, digital assets, print materials and emails — to highlight product value and best practices.
• Support go-to-market initiatives for product launches and user engagement campaigns.
• Collaborate with training teams to develop educational materials that improve adoption and retention.
• Ongoing outreach to internal teams to stay up-to-date on releases and areas of focus to drive traffic, engagement and hit KPIs and results.
• Review and edit submitted content for accuracy, grammar and brand consistency.
• Assist in gathering feedback and analyzing content effectiveness to refine messaging.
• Other job duties as assigned.

Preferred Education Requirements:

• BS/BA degree in marketing, advertising, communications, or equivalent.

 Years of Experience:

• 2-4 years content marketing experience.
• 1-3 years product marketing experience.

 Years of Management Experience:

N/A

Preferred Licensing, Certificates, and Skills

• Ability to work independently and manage tasks without direct supervision.
• Strong relationship-building skills to collaborate with internal and external stakeholders.
• Excellent copywriting and editing skills to create clear, engaging and persuasive content.
• Proficiency in basic graphic design (Adobe products or Canva); video editing skills a plus.
• Ability to manage multiple projects and meet deadlines in a collaborative environment.
• Strong communication and problem-solving skills with attention to detail.
• Ability to report on key metrics.
• Experience in real estate, franchising, instructional design, or training development is a plus.

Standard Preferred Knowledge, Skills, and Abilities:

• Strong planning, copywriting and editing skills to generate a large volume of content that will be used across numerous internal and external channels and tailored to specific audience segments.
• Technical/Functional Expertise: Has knowledge of the job, function, department and its impact on customers, continues to learn and grow, stays current on changes in process, policy and the function and fulfills responsibilities of the job.
• Customer & Relationship Focus: Anticipates and delivers on customer needs, manages internal/external relationships, respectful of team, resolves problems, responds with tact and diplomacy, shares pride of the brand to customers, preserves the culture.
• Decision Quality: Makes sound decisions quickly, gathers information, considers long term repercussions of decisions, is accountable for decisions.
• Drives for Results and Quality: Takes ownership of job assignments and productivity, takes initiative, focuses on the quality and quantity of results, sets priorities and meets deadlines and keeps management apprised of progress.

Hire Range/Rate:

$58,900 - $64,000

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location.  The offer rate represents one component of the RE/MAX Holdings total compensation package.  Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups 
• Community Engagement
• Diversity, Equity, and Inclusion
• Parenting
• Remote
• Women at RE/MAX

RE/MAX, LLC & Motto Mortgage

Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your

RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado.  Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!

RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. 

*As measured by transactions sides

Application Deadline: May 22, 2025

Salary : $58,900 - $64,000