Social Media Manager

Reach Agency is an award-winning boutique creative agency that serves large Fortune 500 clients such as Google, Microsoft, Nexxus, Hulu, Marriott, Anheuser-Busch, Nestle, and more!. An AdAge Small Agency of the Year, Inc 5000 Fastest Growing Company and Streamy Awards Agency of the Year 2023. Reach is built for the developing world of social video storytelling, helping brands engage with a social generation through influencers, creators, and content. From strategy, creative, and production, to creator marketing and channel management, we do it all. Our team consists of social-first creators, publishers and media innovators who operate small teams to develop big ideas on behalf of our brand partners. Here at Reach Agency, we believe brands need to be more than just social: they need to be influential.

WHAT WE OFFER:

• Remote work so you can work where you do your best work (with the option of working at our office in Venice Beach, California)
• Unlimited Flexible Time Off (FTO), 13 paid holidays, including summer Fridays
• Health, dental, and vision benefits inclusive of HMO and PPO plans
• 401k enrollment after three months of hire
• Wifi & cell phone reimbursement 
• Leadership development programs
• Competitive paid leave offered to parents

ROLE OVERVIEW

We are looking for an experienced and passionate Social Media Manager to join our growing team. In this role, you will be responsible for the day-to-day management of our clients' social media presence – overseeing community management, creative strategy, content creation, measurement, and optimization. As the internal social lead, you will collaborate with strategists, creatives, and content creators to build cohesive, best-in-class social communities for our clients.

The ideal candidate is a true social media expert with a proven track record of leading successful brand channels. You are an excellent copywriter, with an innate ability to bring different brand voices to life across social channels, both proactively and reactively. Most importantly, you are a creative and strategic thinker, fast enough to work at the speed of social and versatile enough to work fluidly across disciplines, consumer segments, and product categories. 

YOUR RESPONSIBILITIES

Community Management

• Serve as the social persona of the brands you oversee, ensuring brand voice and visual identity are maintained consistently across social channels.
• Craft engaging captions, headlines, and posts that align with brand messaging and resonate with the target audience(s).
• Respond to comments, messages, and inquiries from followers, addressing customer concerns and fostering positive interactions (reactive).
• Post all planned social content accurately and on time across channels.
• Identify, recommend, and traffic social content for paid media.
• Track conversations, trends, and mentions related to the brand to identify and act on potential issues and opportunities for engagement – ultimately helping to grow our clients’ organic following (proactive).
• Stay updated on the latest social media trends and features to maximize reach and engagement on each platform.
• Manage the overall health and optimization of your assigned brand channel(s).
• Develop and enforce Social Media and Community Guidelines.

Creative Strategy & Content Planning

• Develop and maintain monthly content calendars for the brands you oversee across channels
• Collaborate with the creative team to develop and publish compelling content tailored to each platform to attract and retain audiences.
• Proactively pitch ideas internally and externally for net new and reactive, trend-based content.
• Help facilitate the production (as needed) of all social media content in collaboration with creatives and producers.Oversee relationships with creator partners and proactively identify new ones to work with
• Regularly source and secure relevant UGC for creative use
• Stay up to date on the latest social media trends, features, and best practices to serve as a go-to resource for clients and internal teams

Analytics, Reporting & Social Listening

• Define, measure, and track social KPIs, providing regular analysis, learnings, and optimization recommendations.
• Set up and maintain live social reporting & listening dashboards, enabling internal and external teams to access real-time data (via social media management tool)
• Develop and present monthly performance reports, showing performance against key benchmarks and surfacing actionable learnings.
• Actively track key competitors and report on brand performance vs category.
• Develop social listening guidelines and triggers.
• Identify and recommend optimization opportunities in real-time.
• Collaborate with agency leadership to reinforce the business case for social through data.

ABOUT YOU

• You have 3-5 years of experience in social media management, preferably at a creative agency.
• You have a proven track record of success in social media management – with the results to show for it.
• You have experience working in Social Media Management tools (e.g. Dash Hudson, Sprout, Sprinklr, etc…)
• You are capable and eager to oversee multiple brands at once.
• You are creative, clever and an excellent writer who is able to adapt to various brand voices.
• You bring incredible attention to detail.
• You are naturally passionate and curious about social media. You live in the apps every day.
• You bring a deep understanding of all the key platforms, including Instagram, TikTok, Facebook, X, Threads, YouTube, and YouTube Shorts.
• Your experience comes with deep knowledge of the social landscape, audience, culture, trends, influencers, and more.
• You have strong brand social acumen — aka you know what works and why — and you can educate others. 
• You are experienced and skilled at collaborating with creative teams, bringing thought leadership, creativity, and strategic insights to guide the work.
• You stay current and interested in cultural trends, industry debates, and technological innovations.
• You can work proactively and independently outside the confines of a ‘traditional’ agency role.
• You can quickly establish a high level of trust with colleagues and clients; adeptly assessing project needs and adding value.
• Interest and ability to shoot lofi (but creative!) social content solo

Note: Occasional domestic travel will be required.

Reach Agency is an equal opportunity employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

Salary : $80,000 - $95,000