What are the responsibilities and job description for the Social Media Art Director position at Reach Labs?
About Reach Labs
We are an award-winning boutique creative agency that serves large Fortune 500 clients. Our team consists of social-first creators, publishers and media innovators who operate small teams to develop big ideas on behalf of our brand partners. We believe brands need to be more than just social: they need to be influential.
What We Offer
- Remote work so you can work where you do your best work
- Unlimited Flexible Time Off (FTO),13 paid holidays, including summer Fridays
- Health, dental and vision benefits inclusive of HMO and PPO plans
- 401k enrollment after three months of hire
- Wifi & cell phone reimbursement
- Leadership development programs
- Competitive paid leave offered to parents
Overview
We are looking for a unique hybrid creative - an experienced Associate Creative Director (Art) who is also a social media content creator across all platforms (CPG brands a plus). The ideal candidate will have a proven background in concepting, developing, and executing social media content at scale and is passionate about making entertaining and engaging creative.
Responsibilities
- Art Direction and Design: Lead the creative vision for assigned accounts and provide expertise on social media - art direction, design, video editing, tone of voice, and platform best practices
- Work autonomously, owning the client-facing creative decks (concept and content)
- Interpret strategy and creative briefs to help the immediate team understand next steps and application, in many cases owning execution yourself
- Regularly concept, develop and execute a range of social media posts for assigned brands across integrate creators and influencers into creative concepts and executions
Requirements
- ~7 years experience leading social media accounts, ideally in an agency setting
- Proven knowledge and passion for social platforms, including TikTok, Meta, YouTube, Reddit, and more
- Strong video editing skills, including light FX/graphics (think CapCut FX)
- A deep curiosity and understanding of consumers and consumer behavior and what it takes to move them to action
