What are the responsibilities and job description for the ReachMobi is hiring: Digital Media Buyer - HYBRID in Philadelphia position at ReachMobi?
Content Summary : Digital Media Buyer - HYBRID at Philadelphia, for ReachMobiAbout ReachMobi
An industry-leading mobile app developer, ReachMobi works tirelessly to connect users to a mobile experience that is completely tailored around the end-user.
Our invaluable array of apps provides users with the power to transform their devices into something that perfectly aligns with their personalities and passions while enhancing functionality and customization.
ReachMobi lives at the junction where the science of cutting-edge technology meets with audience engagement to create a new and powerful force that fosters real, long-term relationships with users. We pride ourselves on leading the industry in mobile engagement and monetization. We've gathered a "one-for-all" minded, world-class team of innovative developers, marketing ninjas, imaginative designers and content developers whose zeal for what they do is slightly north of fanatical. Seriously... obsessive.
How You'll Make an Impact
- You will develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
- Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
- Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
- Have a creative knack for constructing killer ad copy, and can drive brass-tacks cost per action (CPA) performance across a variety of media types and cost structure, be it on a cost per impression (CPM), cost per click (CPC), or cost per install (CPI) basis.
- Analyze, review, and report on effectiveness of campaigns and provide insights / recommendations.
- Text and image creative creation, split testing, and optimization.
- Know the ins and outs of user-base segmentation, and how to identify and scale profitable cohorts.
- Source level bid optimizations to hit product LTV and ROI targets.
What You Need
Why ReachMobi?
