What are the responsibilities and job description for the SEO Specialist position at Reading?
Digital & Search Marketing (Marketing & Communications)
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Full time
At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.
Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and Kuala Lumpur, we are truly a global company. Today, we're a family of over 700 passionate "Keypathers" worldwide.
Work Anywhere :
At Keypath Education Malaysia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both.
Job Description
The SEO Specialist is responsible for the Search Engine Optimisation of Partner University websites to deliver high-converting student inquiries. This includes identifying and executing both the on and off-page strategy, traffic / inquiry forecasting, budget management, and performance analysis of the website.
The successful candidate will be based in Malaysia and will be part of our Australian business directly working on Australian university partner accounts.
KEY ACCOUNTABILITIES :
- Working closely with the Marketing Manager to define and execute SEO strategy for University Partner websites, continually identifying new opportunities to grow organic website traffic, managing SEO budget, and forecast monthly traffic and inquiry volumes.
- Advise and implement all on-site and technical optimisations to include meta tags, content optimisation, site architecture, schema, sitemaps, load speeds, and URL paths.
- Working closely with the Content Team to steer content strategy and production and leverage social media channels in driving traffic and social signals.
- Identify and contact websites that provide backlinking opportunities as well as manage content amplification channels.
- Perform regular research and analysis, including keyword research, audience insights, technical audits, content reviews, on-site analysis, and backlink audits. Ensuring the website is fully tracked via Google Analytics.
- Project manage website improvements and problem solve issues, providing recommendations to improve CRO, UX, and customer journey.
- Manage third parties that support SEO initiatives.
- Demonstrate at all times the Keypath values :
Be committed
Qualifications
What we’re looking for :
Technical / Further Skills
Additional Information
Benefits and Rewards :
Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.
Apply now to unlock your potential with Keypath!
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