What are the responsibilities and job description for the Demand Generation Content Manager position at Ready Education LLC?
WHO WE ARE
Trusted by 700 institutions to build communities and drive retention, Ready Education is the leading mobile student engagement platform (7 million active users) on a mission to improve student success in higher education worldwide.
As one new SaaS company, formed in 2021 from StuComm (NL), Collabco (UK), and Ready Education (NA), we’ve entered a period of aggressive growth. The opportunity to work on a new global software platform makes it an exciting time to join in.
ROLE PURPOSE
The Demand Generation Content Manager is responsible for the global strategy in creating, optimizing, and distributing content specifically tailored to the global higher education market and student engagement to drive growth. This role requires a strategic manager with a blend of planning, creative writing, analytical skills, and a deep understanding of digital marketing best practices, alongside a strong familiarity with the unique challenges and opportunities within higher education.
KEY STAKEHOLDERS
People and/or Teams you will work closely with/partner:
- Marketing Team
- Field Operations
- SDR Team
- Product Marketing
MAIN RESPONSIBILITIES
- Create engaging and high-quality content specifically for global higher education audiences, including demand generation campaigns, video scripts, blog posts, white papers, landing pages, and other content.
- Work with the design team to lead the development of visuals to accompany the content such as graphics, photography, infographics, and videos, all relevant to the higher education sector.
- Lead the strategic planning, development, and execution of regional, account-based marketing strategies aligned with business priorities and tailored to the higher education sector to drive regional MQL targets.
- Conduct research including market, audience, and competitor research, with a particular focus on the higher education landscape, to inform content strategy for demand generation.
- Create and manage content calendars tailored to higher education events, academic cycles, and industry trends.
- Strategically plan and execute content distribution for demand generation across email and other channels, ensuring content resonates with higher education professionals.
- Create and manage email campaigns, including promotional emails, and drip campaigns, with messaging and offers relevant to higher education institutions. Utilize email marketing tools (e.g., HubSpot) and manage email lists of higher education contacts.
- Lead in ensuring consistent brand messaging and in maintaining brand voice guidelines, with a specific focus on how the brand is perceived within the global higher education community.
ESSENTIAL REQUIREMENTS OF THE ROLE
- Minimum five years of experience in a similar role with a balance of strategic planning and execution.
- Proven experience in content creation and marketing, with a strong understanding of the global higher education market.
- Superior communication skills to lead conversations and strategically work with cross-functional teams to meet our demand generation goals.
- Strong writing, research, and analytical skills, with the ability to create compelling content for higher education audiences.
- Experience in email marketing, with the ability to create campaigns that resonate with higher education institutions.
- Proficiency with analytics tools and project management software.
- Knowledge of branding and the development of and consistency with brand voice.
- Ability to adapt to emerging trends and technologies in both marketing and higher education.
- Excellent time management and collaboration skills, with the ability to work in a remote environment.
- Bachelor’s degree in marketing, communications, or a related field.
Individuals who are most successful in this role will live our values and will have expertise in the following areas:
- Active listening and curiosity.
- Grit and persistence.
- Proven track record of driving prospective client engagement and demand generation.
This role is an opportunity to take ownership, grow your skills, and drive meaningful change. If you're looking for a role where you set the bar for success, we’d love to hear from you!
WHAT YOU CAN EXPECT FROM US
- A chance to work towards an amazing mission of helping students succeed as a team member of a global tech startup
- Remote first work environment: Ability to work from anywhere in North America with flexible hours
- Generous paid vacation time
- A chance to travel while working remotely
- Continuous learning and growth culture with many opportunities to develop professionally
- Health Benefits including health, dental, vision, company funded life & disability insurance and identity protection
- Participation in matching 401K plan
- Team bonding activities
- Professional development opportunities
- Home Office Set up support with a company laptop & equipment
- A chance to work with a global collaborative, friendly and diverse team
- And Company Swag!
Although this role is 100% remote, the person in this position should be expected to travel for certain customer / industry / company events and engagements as necessary.
Ready Education is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.