What are the responsibilities and job description for the Assistant Brand Manager position at Ready Inc?
Job SummaryThe Assistant Brand Manager is responsible forsupporting the Director, Category Management, and developing and executingeffective strategies to optimize product categories, drive profitable salesgrowth, support customer marketing plans, and strengthen consumer satisfaction.This role involves analyzing market trends, fully understanding the brand andproduct P&Ls, and working cross-functionally to achieve financial andoperational excellence within assigned categories.Job Responsibilities
- Assist the Director in the execution ofmarketing strategies in retail and channel accounts.
- Assist in the demand planning and forecastingcapabilities.
- Track and analyze category performance,including sales, margins, and inventory metrics.
- Plan and execute promotional events, producton-shelf pricing promotions, and other brand promotional initiatives.
- In collaboration with the Sales Team, defineproduct assortments, pricing, marketing tactics, and promotional strategiesbased on data and market insights.
- Coordinate retail product onboarding submissionrequirements for retail accounts.
- Assist in planning and executing the in-storelaunch activities of new products.
- Assist in expanding the retail, wholesale, andonline sales channels.
- Build customer business reviews that assesscategory performance and highlight opportunities for growth.
- Analyze retail data to effectively drive theReady® brand in the market and monitor activity of competing brands.
- Support and help coordinate retail producton-boarding and field events, including in-store launch activities andpartnerships that help the brand reach target consumers.
- Monitor market opportunities and competitorstrategies.QualificationsEducation : Bachelor's degree in marketing, supply chain, or another related field. Experience : Minimum of 3-5 years of category management experience, including executing promotional events, in food and beverage retail channels. Strong data and analytical skills.
- Proficient in using category management tools,analytics platforms, and Microsoft Excel, with strong data and analyticalskills. Proven experience with successful customer presentations.
- Strong communication and interpersonal skills tocollaborate effectively with internal and external stakeholders. Please visit our careers page to see more job opportunities.
