What are the responsibilities and job description for the Real FIG Advertising + Marketing is hiring: Social Media Marketing Specialist in position at Real FIG Advertising + Marketing?
We are seeking a talented and creative Social Media Specialist to join our dynamic marketing team. As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance our clients' online presence and achieve their marketing objectives.
Essential Duties and Responsibilities
- This role will collaborate closely with the Content Marketing Manager and Art Director for campaign strategy and graphics for content calendars.
- Actively participate in all team & department meetings to drive team success.
- Strategy Development : Research, create, and execute innovative social media strategies aligned with clients' goals and brand identities.
- Content Creation : Generate engaging content across various social media platforms (Facebook, Instagram, LinkedIn, Reddit, YouTube, TikTok, etc.) including graphics, videos, and written content.
- Community Engagement : Foster and maintain active engagement with audiences, responding to comments, messages, and inquiries in a timely and professional manner.
- Analytics and Reporting : Monitor and analyze social media metrics and performance using analytical tools to optimize strategies and report on key insights and recommendations to clients.
- Campaign Management : Partner with the Paid Media Specialist to plan social media campaigns, including paid advertisements, contests, influencer partnerships, etc.
- Use LinkedIn Sales Navigator to create detailed personas, build prospect lists, create introductory scripts, generate connections, and initiate engagement
- Stay Updated : Keep abreast of the latest trends, tools, and best practices in social media marketing, implementing new strategies as appropriate.
Qualifications :
Preferred Qualifications :
Benefits :
Company Overview
Real FiG Advertising and Marketing is an established, award-winning, full-service marketing agency, specializing in generating inbound leads for our clients using digital and traditional marketing avenues. We think that every business communications piece should look its best but looks mean nothing without strategy and ROI. Helping clients better connect with their customers is what we do.
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