What are the responsibilities and job description for the Senior Product Marketing Manager position at Reality Defender?
About Reality DefenderReality Defender provides accurate, multimodal AI-generated media detection solutions to enable enterprises and governments to identify and prevent deepfake-driven fraud in real time. The winner of RSA's 2024 Innovation Sandbox, a Y Combinator graduate, and backed by DCVC, Accenture, IBM, and Booz Allen Hamilton, Reality Defender is the first company to pioneer multimodal and multi-model detection of AI-generated media. Our web app and platform-agnostic API built by our research-forward team ensures that our customers can swiftly and securely mitigate fraud and cybersecurity risks in real time with a frictionless, robust solution.Youtube : Reality Defender Wins RSA Most Innovative StartupReality Defender's solutions stand out because they are : Proven : Accurate in the real world and continuously engineered to be resilientMultimodal : Detects impersonations in any multimedia formatReal Time : Automated alerting of ongoing deepfake attemptsIntegrated : Flexible deployment options across existing tech stack and applications
- Only accepting candidates that can be on-site at NYC Office. Role and ResponsibilitiesDefine and execute go-to-market strategies for new products, features, and integrations.Develop and maintain product positioning, messaging, and competitive differentiation throughout enablement materials for Reality Defender's sales and customer success teams and our channel partnersCollaborate with sales, customer success, and product teams to create sales enablement materials, including pitch decks, datasheets, and FAQs.Conduct market research to understand customer needs, industry trends, and competitive landscape.Lead the creation of compelling case studies, use cases, and customer stories.Partner with demand generation and content teams to build campaigns that drive product adoption and customer engagement.Track and measure the success of product launches and marketing initiatives.About You5 years of experience in product marketing for enterprise B2B SaaS, preferably in cybersecurity or API-based solutions.Proven track record of managing and executing successful multi-channel marketing campaigns in fast-growth or early-stage companies.Strong understanding of technical audiences, including IT decision-makers, developers, and security teams.Proven ability to create clear, compelling messaging for technical products.Experience conducting market and competitive analysis.Exceptional collaboration skills with the ability to work across sales, product, and customer success teams.
