What are the responsibilities and job description for the Marketing Manager position at Realogy?

Luxury Marketing Manager

The Luxury Marketing Manager (LMM) is responsible for developing, fostering, and strengthening Coldwell Banker Global Luxury program initiatives and awareness. This role involves nurturing relationships with top-producing luxury real estate agents and serving as a dedicated liaison and resource for their marketing needs. The LMM supports key marketing objectives and goals, ensuring that the company and agents‘ brand image is well represented within the framework of the brand, brokerage, Coldwell Banker Global Luxury program, and Core 4.

This role is remote; however, the ideal candidate will reside in NorCal, OR, WA or HI and will be required to travel to offices on a regular basis in NorCal, OR, WA and HI.

Responsibilities :

Drive the growth and engagement of the Global Luxury Program by effectively communicating and deploying marketing offerings.
Lead the execution of local luxury marketing programs, including advertising, public relations, strategies, and tactical implementation focused on luxury markets and affluent clientele.
Serve as a strategic partner to plan, implement, and manage luxury marketing plans for assigned offices.
Provide high-level support to independent sales associates and their teams, assisting with marketing strategies and project management.
Document and track all direct agent communications and interactions via the CBGL Touchpoint App.
Support local operating company and senior leadership by providing marketing support and counsel.
In collaboration with Luxury Marketing Director, develop luxury strategies to aid with retention and recruiting in the luxury marketplace.
Implement and support company and agent awareness of the program through consistent communication, event management, and coordination with public relations and communications resources.
Design and deliver recurring educational opportunities and instruction for sales associates, branch managers, and staff.
Manage, coach and train a small team of Luxury Marketing Specialists.

Required Qualifications :

Minimum of 5 years of multi-channel marketing experience in a medium / large professional services company.

2 years of experience with social media, online advertising, and traditional advertising. Experience with contract negotiations and media plan management strongly preferred.

Experience working effectively in a fast paced, multi-functional, multi-location team with minimal supervision.

Strong communication and interpersonal skills, with the ability to handle small copywriting jobs and presentation development.

Excellent customer service skills and polished public speaking abilities.

Detail-oriented with the ability to manage projects from inception through execution.

Tech savvy with strong working knowledge of Microsoft Office Suite, project management systems, and CRM systems.

Ability to travel to local branch offices, regional meetings, and other company-related events as needed.

Preferred Qualifications :

Bachelor’s Degree in Marketing, Communications, or a related field.

Prior real estate industry experience.

Prior experience with elite or luxury clientele.

Two years of supervisory experience at a management level or higher.

Ability to generate a complete agency-style creative brief.

Demonstrated success in conceptualizing new programs and tracking project progress to completion.

About Coldwell Banker Global Luxury :

The Coldwell Banker Global Luxury program sets the gold standard for modern luxury real estate marketing, continuing a legacy established by the Coldwell Banker brand in 1906. With over 118 years of distinguished experience, Coldwell Banker specializes in showcasing and selling a diverse array of extraordinary properties worldwide.

Benefits :

Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D

401(k) savings plan with company match

Paid Time Off to Include Holidays, Vacation Time and Sick Time

Paid Family & Paternity Leave

Life Insurance

Business Travel Accident Insurance

All employees receive access to LinkedIn Learning

Tuition reimbursement for approved programs

Employee Referral Program

Adoption Assistance Program

Employee Assistance Program

Health and Wellness Program and Incentives

Employee Discounts

Employee Resource Groups

At Anywhere, compensation varies by knowledge, skills, and experience. Bonuses and benefits, including medical and financial, depend on the position.

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