What are the responsibilities and job description for the B2B Product Marketing Manager – Financial Services Solutions position at RecruitHook?
We are seeking an experienced B2B Product Marketing Manager with experience in marketing solutions to large banks and financial institutions. This role requires a deep understanding of solutions in areas such as risk management tools, compliance training, and research.
The ideal candidate will be responsible for managing the full marketing funnel, from strategy development to execution and reporting, ensuring alignment with the company's membership and revenue goals.
This position offers a unique opportunity to collaborate closely with business leaders and hone skills in campaign management, all within a service-oriented and innovative team.
Responsibilities :
- Strategy Development : Gain a deep understanding of the business, assess current marketing strategies, and create campaign plans for financial products and services. Establish the annual campaign strategy process.
- Campaign Management : Plan, execute, optimize, and measure B2B marketing campaigns aimed at member acquisition, retention, and expansion, while managing associated budgets.
- Data-Driven Insights : Leverage data and analytics to drive decision-making and improve the performance of full-funnel campaigns. Collaborate with stakeholders to refine lead qualification, sales enablement, and reporting processes.
- Budget Management : Build campaigns with targeted tactics and realistic objectives, ensuring campaigns are delivered on time and within budget.
- Cross-Functional Collaboration : Communicate and align marketing strategies and objectives across internal and external teams to ensure successful program execution and achieve shared business goals.
- Campaign Reporting & Optimization : Regularly compile reports on campaign performance, optimize strategies based on data insights, and document campaign recommendations.
- Content Collaboration : Work closely with content teams to ensure the creation of valuable and engaging content as part of marketing outreach.
- Market Research : Continuously seek market trends, competitive insights, and industry data to enhance campaign performance and drive innovation.
- Team Leadership & Culture : Foster a collaborative team culture that values diversity and promotes innovation.
Qualifications :
