What are the responsibilities and job description for the Product Marketing Manger - B2B position at RecruitHook?
We are looking for a Product Marketing Manager to join our clients team and help shape the marketing strategy for their financial products and services. The Product Marketing Manger reports directly to the Managing Director. The ideal candidate will have strong B2B product marketing experience, particularly in the financial services sector, with a focus on large banks and solutions such as risk management tools, compliance training, and analytics.
Responsibilities :
- Develop a deep understanding of the business and create annual campaign strategy plans for products and services.
- Ensure alignment across internal and external teams to achieve common goals.
- Track and report on campaign performance, providing insights and recommendations for improvement.
- Work with content leaders to incorporate valuable content into marketing efforts.
- Conduct competitive research and continuously find ways to improve marketing effectiveness.
- Plan, execute, and optimize B2B marketing campaigns focused on member acquisition, expansion, and retention.
- Leverage data and analytics to drive performance across multiple channels and objectives.
- Collaborate with stakeholders to refine processes for lead qualification, sales enablement, reporting, and measurement.
Qualifications :
