Digital Content & Social Media Marketing Intern - Spring 2025

Internship Overview

The Lafayette 148’s internship program provides rising juniors, seniors and recently-graduated college students the opportunity to gain valuable experience working at a luxury fashion brand. During the program, interns will gain meaningful exposure to the business through hands-on learning, team projects, mentorship and exposure to executive leaders. Lafayette 148 is committed to providing in-depth learning opportunities for our interns so that they gain usable, real-life experience in their area of focus. All Lafayette 148 internships are 100% in-person.

This internship offers hands-on experience in the world of fashion content marketing. The Digital Content & Social Media Marketing Intern will support the in-house Copy & Content team in all aspects of seasonal content planning and execution across the brand’s 360-degree communication channels, with a focus on organic and paid social media, web/email and photoshoot support. The Digital Content & Social Media Marketing Intern will gain a deep understanding of fashion content marketing while collaborating cross-functionally with creative, photoshoot, design, public relations, ecommerce, buying, merchandising and performance marketing teams.

Internship Functions:

• Support Photoshoots & Content Creation:
• Support Content Director to build content briefs for photoshoots
• Manage audio recordings & transcriptions post-production
• Social Media Assistance:
• Work with Content Team on social media strategy, briefs, captions and postings on Instagram, Facebook, Pinterest, TikTok, LinkedIn and other channels. 
• Assist in developing ad copy and managing assets for paid advertising channels such as Facebook, Instagram and Google.
• Email & Site Content:
• Support the team's day-to-day responsibilities in building, maintaining and implementing email and site content calendars
• Create monthly content snapshots and distribute internally to the company
• Benchmarking Responsibilities:
• Conduct and circulate weekly research on industry trends and competitors in Email, Paid / Organic Social, Marketing Campaigns, Brand Content and Influencer campaigns
• Content – Asset Management:
• Organize digital assets to reflect seasonal communication stories
• QA content 
• Update the Content Team’s office walls with in-progress projects and seasonal content asset hierarchy

Desired Background:

• College undergraduate or recently graduated in a field of study related to area of internship
• Experience, skill and interest in writing is preferred

Skills:

• Ability to uphold Lafayette 148’s values of Kindness, Intelligence and Integrity in a professional environment
• Flexible, positive, engaged, responsible, creative with a strong desire to learn
• Strong communication (written and verbal), time management and multitasking skills
• Detail-oriented, meticulous and organized with strong follow-up skills
• Self-motivated with a sense of urgency
• Team player and ability to multi-task in a fast-paced environment
• Proficient in Microsoft Office, Smartsheet and basic knowledge of Adobe programs (InDesign, Illustrator, Photoshop)

Pay Range:

The base pay range for this position in New York City is $18.00 hourly; base pay offered may vary depending on skills, experience, and location.

Salary : $18