What are the responsibilities and job description for the Search Engine Optimization Account Manager position at recruitometry?
Search Engine Optimization Account Manager
About the Job :
We are seeking the expertise of a Search Engine Optimization Account Manager that will be responsible for the day-to-day management of both on-site and off-site strategies, and focusing on thought leadership through strategy development / innovation.
Responsibilities include but are not limited to :
- Quickly gain an understanding of the client's product market, goals, and growth opportunities
- Develop, manage and execute implementation of SEO strategy to achieve client goals
- Communicate strategy, timeline and results with end client.
- Perform keyword research to optimize existing content and unlock new opportunities
- Recommend and execute strategies for content development to achieve client goals
- Develop and execute link-building strategies and campaigns
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) where applicable
- Evaluate and report on performance of SEO campaigns.
- Join sales meetings and lead SEO-specific business development efforts
- Teach team members on SEO basics and how to communicate strategy / benefits to end clients
- Collaborate with marketing team to develop SEO-specific case studies and marketing materials
- Anticipate client needs and questions with the ability to quickly address concerns and assist other team members in developing client responses
- Attend client and agency meetings to present long-term results, campaign strategies, and incremental tactics
- Stay current with industry trends and best practices, focusing on how these changes can be leveraged to drive material account improvements.
Requirements :
