What are the responsibilities and job description for the Director, Culture Marketing position at Red Bull North America?
The Director of Culture Marketing (Region) will lead the strategic development and execution of culture-focused marketing initiatives, driving brand relevance through innovative programs across music, dance, art, and social innovation. You will be responsible for defining and steering the overarching strategy for Culture Marketing across the region, ensuring alignment with national & global brand objectives while elevating local and regional brand affinity. The Director of Culture will manage high-level partnerships, oversee large-scale event activations, and nurture key relationships with influencers, artists, and opinion leaders. Reporting directly to the Region Head of Marketing, this position will lead the team in shaping the future of Red Bull's presence in cultural landscapes.
- 10 years of experience in marketing, with a strong focus on lifestyle, experiential, and culture-related marketing.
- Experience developing and executing large-scale, innovative culture marketing programs.
- Deep understanding of both traditional and non-traditional brand marketing strategies and how they intersect with culture.
- Extensive experience in leading event production, particularly in live music, art, and other culture-related events.
- Manage large budgets and driving cost efficiency without sacrificing quality.
- Exceptional leadership skills with experience in managing and developing high-performing teams.
- A history of delivering results in fast-paced, creative environments, with the ability to influence senior leadership.
- Bachelor's degree or equivalent work experience
- Must be fluent in English; additional language skills an advantage
- Travel 30-40%
- Permanent
- Benefits eligible
Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
