What are the responsibilities and job description for the Influencer Relationship Manager position at Red Bull?
Company Description
The Influencer Relationship Manager leads the regional team and supports the National team in shaping our creator strategy in the US. You will grow and develop a network of top tier, on-brand, loves life creators and influencers across sport and culture audiences. You will report to the Sr. Manager of Communications in the region and will have a working relationship with your National counterparts, and work cross-functionally across several teams and global offices. This is not a typical influencer marketing role, you will be about curating and developing genuine relationships with creators and influencers, building long-term partnerships based on authentic, shared passion points, and creating impactful moments that fans and followers will never forget.
Job Description
RELATIONSHIP DEVELOPMENT & ACTIVATION
Identify, establish, and maintain a roster of consistent, long-term relationships with Nationally-relevant on-brand creators and influencers in your region
Identify opportunities to co-create inspiring projects with top creators and influencers based on how Red Bull can uniquely support their goals
Develop and drive creator activation tactics such as content creation, on-site hosting, unique gifting.
CROSS-FUNCTIONAL COLLABORATION
Mine the organization for creative opportunities to engage and integrate creators across Brand, Culture, Sports Marketing, Athlete, and Media Network initiatives.
Cross-collaborate with Red Bull social media teams to pitch and support creator content ideas on Red Bull’s managed channels
Support priority National and Regional projects with creator integration and collaboration
BRAND ATTRIBUTION & MESSAGING
Find creative ways to authentically integrate the product, brand attribution and messaging into creator channels and content
Ensure messaging to consumers through creators is on brand, engaging and inspirational
TRACKING, MEASUREMENT & EVALUATION
Document best practices and wins for creator activation and share key learnings across the organization
Manage and maintain creators in our shared database
Track, evaluate and manage performance for top tier creators
Qualifications
6 years professional experience
Must have a valid U.S. Driver's License
Experience managing talent, creator, or media relationships
Background in developing and managing creator campaigns or activations and content creation
An eye for identifying relevant rising creator talent
Avid consumer and user of platforms like TikTok and YouTube
You are a natural networker both online and in real life
Able to travel as needed; work flexible hours/days of week and weekends
Existing relationships with well-known creators and influencers
Bachelor’s Degree in Communications, Public Relations, Marketing or similar field preferred
Additional Information
The base salary range for this position is $102,000 to $112,000 cash incentives. Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Salary : $102,000 - $112,000